Posts Tagged ‘marketing’

Recommended reading

Recommended reading

Here is a list of articles that I find informative on the topic of mobile marketing. To the best of my knowledge, these are the latest versions available as I write this post.

How can marketers make the most of mobile search? on E-Consultancy

Mobile SEO is the New Bubble, by David Liu on aext.net

Local Search On Smartphones Prime Lead Generator For Businesses [study], by Liva Judic (ok, by myself) on Search Engine Watch

Google Mobile Search Developments, by Julie Batten on ClickZ

How to Create a Successful Cross-Media Mobile Campaign, by Joshua Maa on ClickZ Asia

Proximity-Based Marketing: Mobile Devices Untether Advertising from Media by Borrell Associates (mobile proximity marketing will reach nearly $6 bln by 2015)

The Influence of Mobile on Social Marketing’s Future, by Jay Dunn on Social Media Today.

Social Media Now More Popular Than E-mail on Mobile Devices [STATS], by Lauren Indvik on Mashable.

The top social media brands on your mobile on by Relaxnews, via The Independent

Asia’s Top 50 Mobile Apps, by Serkan Toto on TechCrunch.

The U.S. Will Spend $5 Billion On Mobile Advertising In 2015, by Leena Rao on TechCrunch.

Last, but not least:
Snapshot: Mobile Data Costs in East Africa, by White African.

And again:

U.S. Teens And Their Mobile Phones | Flowtown
How American Adults Use Mobile Phones | Flowtown
The Mobile Developer Journey | Vision Mobile
Mobiles: Unexpected Journeys Through The Digital Divide by Yiibu (my favorite!)

Feel free to comment, copy, embed, share… and always name the original source. Thanks!

D minus one and 2010 will be over!

As a follow up to Laurent François’ Social Media Marketing Trends 2010, here is a Flowtown infographic entitled Everybody Is Doing It: How Marketers Are Utilizing Social Media in 2010.

According to the figures, a whopping 65% of marketers have just recently started using social media. they spend one to five hours per week on the social sites, which, does not justify them outsourcing the task (86%). This shows how much the “newbies” understand or know about how social media actually works: it requires time and resources. Deriving quite logically from that, the first question they ask is “How do I measure return on investment on social media?” Budgets mean ROI and vice versa. At least, they are aware of the need to boost their use of social media: 81% intend to increase it in the future… with a one percent group strangely willing to decrease their usage. It would be interesting to find out the profiles of the one percent.

Here it is for you to discover. Click on the image to enlarge.

Everybody’s Doing It: How Marketers Are Utilizing Social Media In 2010
By Flowtown – Social Media Marketing Application

Feel free to comment, copy, embed, share… and always name the original source. Thanks!

Hello world!

Emerging from a long silence, both I and the Social Media World Forum are back today, and this time in Singapore.

media computing

As the agenda says, I’m taking part in an interactive panel on social media marketing. Huge topic. I certainly hope we will be able to exchange views with all of you who are interested via twitter: please use the #SMWFQ hashtag to ask questions. When I say “exchange,” I also mean get your views and not just give ours.

Who’s “we?” My fellow speakers will be:
– Reynold D’Silva (aka @ReyDSilva, Global Brand Marketing Manager, Skin Care, Unilever
– Lawrence Law, Regional Marketing Manager, Relationship and Digital Marketing Asia, Diageo
– Laurel Papworth (aka @silkcharm), Social Network Strategist
And our chair is: Chair: Benjamin Joffe (aka @benjaminjoffe, CEO, Plus8star

Daphne Maia has compiled all of the SMWF speakers names, Twitter aliases and companies in a very useful and extensive spreadsheet Google document called “SMWF Speakers’ Twitter IDs.”

See you later!

Another one of my all time favorites for the weekend: Life’s For Sharing, T-Mobile’s flash mob at London’s Liverpool Street Underground station back in January last year. Awesome.

Enjoy and have a great weekend everyone.

Been busy as a bee but here’s the weekly summary in order of recency… Click on headlines to read stories

Friday, May 14th
BlackBerry Reportedly To Launch Tablet by December
Google’s New SERP: Hit Or Miss ?

Thursday May 13th
Google AdWords Rolls Out Broad Match Modifier Feature in UK And Canada
Yahoo Search To Tie In Real-Time World Cup Content
Google & Verizon Team Up To Rival iPad
YouTube’s “Unlisted” Category Gives Privacy A Chance

Wednesday May 12th
Facebook Single Biggest Display Ads Publisher On The Web
“Facebook” Most Popular Search Term in U.S. Social Networking in April
‘Mapquest’ Most Popular Search Term in U.S. Travel Industry in April

Tuesday May 11th
Google Grabs 71% of U.S. April Searches, Up 2% From March; Bing, Yahoo & Ask Lose Ground
Google Boosts Social Strategy With “Head of Social” Hire; Acquisitions To Be Expected
Skype Eyes Third-Party Ads: A New Playground For Marketers?
LinkedIn Integrates Video Posting Via SlideShare

Monday May 10th
WordStream Set To Boost Growth With $6M Series B Funding From 2 Investors
Meltwater Launches Media Intelligent Search Tool To Identify Influencers
While Facebook/Zynga Fight Over Virtual Games, Can Marketers Win?

A really clear and informative article by Ben Paynter of Fast Company for brands engaging in (vs wading through) the social media environment.

Read it here

Who in the world – literally – is interested in the Twitter content that I generate today ?

As promised, here’s a snapshot of my geographical metrics on Twitter once month on — but not just that. I’ve registered the situation at 3 different dates to show you the change. As for last time, the only metrics that I find interesting at this point is the geographical spread. Albeit also interesting, the quantity – or number of followers – doesn’t necessarily come into play for my purpose.

Last (and first) time I went there (read it here), my main geographical groups were predominantly comprised of U.S. followers with 52% of clicks on my links, with France standing at 14% and UK 11%.

Look at the evolution of the geographical spread below:


Source: HootSuite analytics

What happened ? I attended the SMWF (Social Media World Forum) in London on March 15-16th. Sure enough, I blogged (you noticed, no doubt — I mean they at SMWF did) about the event and my readership shifted geographically, accordingly.

There are strong beliefs out there that:
– you can only target your ‘original’ market, which, in my case, would mean France, since I’m based in Paris — WRONG
– once you have an audience, its geographical spread won’t change — WRONG again

So, what I’m trying to say is that there is no fatality about whom you attract to your content. You are the one who decides what your content will be and how you decide to make it evolve.
Born and bred totally cross- and multicultural, it was only natural for me to decide that my target audience would be global with a specific interest for the U.S. and U.K. markets where I’ve lived and worked for a number of years before settling in Paris.
The 3 graphs above demonstrate not only that it is possible but also that I can shift interest according to how I curate the content and brand it.
If you look at the particulars of Ukraine and Hungary … etc, you’ll find out that I was actually engaging people from those countries on very specific topics.

Fabulous, isn’t it ? (U.K.)
Awesome, right ? (U.S.)
Super, non ? (France)

Pick the place you want and just make it happen by curating your content accordingly.

So now, if you want to follow me, @merrybubbles, click on the right hand side Twitter follow button.
Let me know what industry you’re in and what metrics you’re watching in priority and for what purpose. Because, yes, the bottom line is: what’s your ultimate goal ?