Posts Tagged ‘Google’

Recommended reading

Recommended reading

Here is a list of articles that I find informative on the topic of mobile marketing. To the best of my knowledge, these are the latest versions available as I write this post.

How can marketers make the most of mobile search? on E-Consultancy

Mobile SEO is the New Bubble, by David Liu on aext.net

Local Search On Smartphones Prime Lead Generator For Businesses [study], by Liva Judic (ok, by myself) on Search Engine Watch

Google Mobile Search Developments, by Julie Batten on ClickZ

How to Create a Successful Cross-Media Mobile Campaign, by Joshua Maa on ClickZ Asia

Proximity-Based Marketing: Mobile Devices Untether Advertising from Media by Borrell Associates (mobile proximity marketing will reach nearly $6 bln by 2015)

The Influence of Mobile on Social Marketing’s Future, by Jay Dunn on Social Media Today.

Social Media Now More Popular Than E-mail on Mobile Devices [STATS], by Lauren Indvik on Mashable.

The top social media brands on your mobile on by Relaxnews, via The Independent

Asia’s Top 50 Mobile Apps, by Serkan Toto on TechCrunch.

The U.S. Will Spend $5 Billion On Mobile Advertising In 2015, by Leena Rao on TechCrunch.

Last, but not least:
Snapshot: Mobile Data Costs in East Africa, by White African.

And again:

U.S. Teens And Their Mobile Phones | Flowtown
How American Adults Use Mobile Phones | Flowtown
The Mobile Developer Journey | Vision Mobile
Mobiles: Unexpected Journeys Through The Digital Divide by Yiibu (my favorite!)

Feel free to comment, copy, embed, share… and always name the original source. Thanks!

Marketing goes hand in hand with Google.

Here’s an Infographic by computer school.org to show you the Empire.

Google by the numbers.

Here’s a summary of what you need to know in search marketing from last week, in order of recency… Click on headlines to read stories.

Friday July 9th
Consumer Watchdog Believes Google ‘WiSpy’ Potentially Logged Homeland Security Data
Search Agency Update – What Are Companies Up To?

Thursday July 8th
While Twitter Search Booms, Facebook Grows On India And Indonesia As U.S. Slumps
Google “Confident” On Potential In-Depth EU Antitrust Inquiry

Wednesday July 7th
Foursquare, IFC, Huffington Post In Geo-Located Content Deals
Local Search On Smartphones Prime Lead Generator For Businesses [study]

Tuesday July 6th
Yahoo Upshot Blog To Create Search-Driven News Content
Twitter’s @EarlyBird Account To Feed Users With Shopping Deals

Monday July 5th
Skype Moves Near Facebook HQ To Consolidate Mobile, Consumer Electronics Segments
Facebook’s Face Recognition Tagging Feature Signalling Photo Search?

Happy reading and have a good week !

Here’s all you’ve always wanted to know about how Google search works but never dared ask. Or maybe you did ask. And if so, here’s a pretty good answer in just one infographic, courtesy of PPC Blog. Click on the image to enlarge.

How Does Google Work?

Infographic by PPC Blog

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Here’s a summary of what you need to know in search marketing from last week, in order of recency… Click on headlines to read stories.

Friday, June 11th
U.S. World Cup Searches Point To Portugal And Mexico Teams – Experian Hitwise
Twitter All Set to Monetize With Smallthought Buy, URL Shortener Launch, “You Both Follow” Feature

Thursday, June 10th
Bing vs Google Face-Off Still On: Bing Announces Search Index Boost, Social Results & More
Kenshoo Scales Up With Experian Hitwise, Demandware/NetSuite Deals, New Kenshoo CCO Offering

Wednesday, June 9th
Google Search Index Gets Caffeine Shot
Google Rolls Out Maps Navigation, Mobile Voice Search, Improved Gmail Chat, Caffeine
Apple Blocks Admob

Tuesday June 8th
Social Sites Impact On U.S. Consumers Purchasing Decision Growing Steadily [Study]
Big Bing Bang on iPhone, Maps, Site Enhancements After CashBack Farewell

Monday June 7th
Yahoo Steps Up Social And Content Strategy With Facebook Deal
Microsoft Kills Bing CashBack, A Great Idea With Gaping Loopholes

Happy reading !

Last week’s summary in order of recency… Click on headlines to read stories

Friday May 28th
Search Agency Update – What Are Companies Up To?
Google’s AdMob Buy Gives Ticket To Mobile Advertising in Emerging Markets

Thursday May 27th
Facebook Unveils Simplified Privacy Settings, Pursues Expansion With Sharegrove Buy
Google Gave U.S. Economy $54 bln Boost in 2009
Apple Tops Nasdaq – Steve Jobs Finally ‘Beats Out’ Bill Gates

Wednesday May 26th
Anchor Intelligence Scores High In Traffic Generation And Overall Performance
BlogWire Launches Beta Of HealthyBlogging.net Community and Services
comScore’s Smart Control Tool To Revolutionize Digital Ad ROI Metrics?

Tuesday May 25th
Yahoo Targets Emerging Markets With Nokia And Koprol Deals
Twitter Closes API Doors To Third-Party Ads

Monday May 24th
Facebook’s Zuckerberg Responds To Mounting Pressure Over Privacy Issues

Happy reading !

Last week’s summary in order of recency… Click on headlines to read stories

Friday May 21st
Buzzzy Adds Location Tracking To Conversation Search Engine
Google TV Brings Couch Potatoes And Marketing Geeks Together
“Get a Job Interview in 30 secs” via TwitJobSearch-Skype-Twitter Mashup

Thursday May 20th
Whitehouse Ticks Off Deputy CTO As Ex-Googler Bypasses Privacy Rules
Google Faces Oregon Class Action Lawsuit Over Rogue Data Collection
Optify Integrates Salesforce CRM into Lead-Generation Solution

Wednesday May 19th
Facebook And Zynga In 5-year Non-Exclusive Deal – Really?
Yahoo Buys Associated Content At Reported $100 Million
Free ‘0.Facebook’ Mobile Platform Launches For Users In Poorer Countries

Tuesday May 18th
Meltwater Barred From Sun Online Content As News International Steps Up Anti-Crawling Policy
Google Says “Failed Badly” On Payload Data Collection
Twitter Sparks Developers’ Ire With In-House Vs External App Dilemma

Monday May 17th
U.S. Q1 Online Ad Revenues Hit Record $5.9bn As Market Looks Up
YouTube Boasts Over 2 Billion Daily Views, Unveils Future Plans
Is Social Conversation The Future Of Polls And Surveys ? [Study]

Happy reading !