Archive for the ‘Visual identity’ Category

Following up on yesterday’s 2010 map of social networking, here is a palette of The 28 Flavors of Online Conversation in 2010.

It is the full 2010 online Conversation Prism, created and regularly updated by Brian Solis and creative agency JESS3. I found this on Fast Company’s Co.Design.

As the caption underlines, the state of online conversation evolves and grows and so is this palette.

Click on image to view full size.

Feel free to comment, copy, embed, share and always name the original source. Thanks!

Marketing goes hand in hand with Google.

Here’s an Infographic by computer to show you the Empire.

Google by the numbers.


I’ve been away for a long time… A few things have changed, including accepting a full time job focused on content in a PR company.

So the question is critical: what to blog about now? Please bear with me while I finish figuring this out. It may take a more story-telling turn or a visual/design approach. I strongly believe in telling the stories behind the known facts — like the personal stories behind great companies or amazing people, for example. I also am of those who think that informative visualizations (i.e. infographics) is key in today’s communication modes.

Personal. Human. Infographics. Design. These are the directions the editorial path may take. Do suggest if you have requests or wishes, find me on Merrybubbles

Let’s move forth!


If you live in the U.S., you may know about this ad, the Old Spice Ad. Those guys have been shooting a whole series of self-deprecating videos but mostly, they have been bridging the gaps between what you expect traditionally from ads to take them to another level. So what they did is to involve their Old Spice character into Twitter conversations and challenges. Watch those two videos, you’ll see what I mean and why Old Spice is trending high on the chirpy platform:

Taking on someone’s friend:

And… more recently proposing on behalf of a Tweep (i.e. Twitter user):

Mashable tells us the lady has said yes… in real life.

For more fun, follow the Old Spice guy on Twitter: @OldSpice.
Follow me @merrybubbles

In my World Water Day post on March 22nd, I shared with you an inspiring and totally innovative live ad that was on display in Paris, at the Place du Palais Royal.

I’m thrilled to tell you today that the “Water talks” installation designed for NGO Solidarités International by BDDP won a Gold Award in the Outdoor Display category at the Cannes Lions 2010 international advertising festival.

Congratulations to the French agency BDDP Unlimited and its team.

Here’s the full video of the installation, from setup to display:

Here’s again what I’d captured ad hoc on my BlackBerry:

Last week’s summary in order of recency… Click on headlines to read stories. No stories on Monday, May 29th, Memorial Day.

First, a thank you note to and from our editor, Jonathan Allen aka @jc1000000
Search Marketing Thought-Leadership Recap, May 2010

Friday June 4th
Local Search Localeze Launches Business Registration Manager To Boost Customer Confidence
DoubleClick Invests In Real-Time Online Ads Bidding With Invite Media Buy

Thursday June 3rd
U.S. April Mobile Searches Get 90% Boost Via Apps, 50% Via Browsers; Social Networking Still Biggest
Online Video Is Really The Next Big Thing [Study]
Marin Software Raises $11.2 Mln To Boost Development

Wednesday June 2nd
WordTracker Partners With Majestic SEO To Create Link Building Intelligence Tool
World Cup 2010 Sets UK Searches Abuzz
Advertisers’ Budget Splurge On “Lost” Finale Well Worth Their Money – And Yours
–> this is my favorite ! Amazing numbers, if you ask me

Tuesday June 1st
Apple Faces Multiple DoJ And FTC Inquiries Over Music, Adobe And Mobile Ads
Facebook Under U.S. Judiciary Committee Scrutiny Over Privacy Issues
Foursquare Inks Refinery Media Deal in Singapore

Happy reading !

Last week’s summary in order of recency… Click on headlines to read stories

Friday May 21st
Buzzzy Adds Location Tracking To Conversation Search Engine
Google TV Brings Couch Potatoes And Marketing Geeks Together
“Get a Job Interview in 30 secs” via TwitJobSearch-Skype-Twitter Mashup

Thursday May 20th
Whitehouse Ticks Off Deputy CTO As Ex-Googler Bypasses Privacy Rules
Google Faces Oregon Class Action Lawsuit Over Rogue Data Collection
Optify Integrates Salesforce CRM into Lead-Generation Solution

Wednesday May 19th
Facebook And Zynga In 5-year Non-Exclusive Deal – Really?
Yahoo Buys Associated Content At Reported $100 Million
Free ‘0.Facebook’ Mobile Platform Launches For Users In Poorer Countries

Tuesday May 18th
Meltwater Barred From Sun Online Content As News International Steps Up Anti-Crawling Policy
Google Says “Failed Badly” On Payload Data Collection
Twitter Sparks Developers’ Ire With In-House Vs External App Dilemma

Monday May 17th
U.S. Q1 Online Ad Revenues Hit Record $5.9bn As Market Looks Up
YouTube Boasts Over 2 Billion Daily Views, Unveils Future Plans
Is Social Conversation The Future Of Polls And Surveys ? [Study]

Happy reading !