Archive for the ‘Personal branding’ Category

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The Merrybubbles Daily

The Merrybubbles Daily

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▸ Top stories today by @bluevertical @olv @RyderMedia @auerswald @eisen

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Hello!

I’ve been away for a long time… A few things have changed, including accepting a full time job focused on content in a PR company.

So the question is critical: what to blog about now? Please bear with me while I finish figuring this out. It may take a more story-telling turn or a visual/design approach. I strongly believe in telling the stories behind the known facts — like the personal stories behind great companies or amazing people, for example. I also am of those who think that informative visualizations (i.e. infographics) is key in today’s communication modes.

Personal. Human. Infographics. Design. These are the directions the editorial path may take. Do suggest if you have requests or wishes, find me on Merrybubbles

Let’s move forth!

Liva

by Professor Jennifer Aaker.

I’m *really* thrilled to introduce you to Jennifer Aaker, General Atlantic Professor of Marketing at Stanford University, CA, who wrote this post for HushPlush Bubble. Enjoy!

Two years ago, I thought social media and its applications were quite simply a waste of time. Who would want follow random people on Twitter, Tweet about grocery store experiences, or update their Facebook status to say they have a case of the Mondays? I thought: would I ever want to do any of this instead of:

  • enjoying the sunshine,
  • working on a research paper, or
  • talking to someone IN REAL LIFE?

With only one foot in social media, I was looking for a way out. But my husband, Andy Smith, an early-adopter of all things tech and geek par excellence kept me in. I saw him surf the space, learn fascinating, obscure stuff, sign on to betas of scores of services and meet fascinating new people. I thought there was a small chance I might be able to get just a tiny glimmer of the value he saw in the space, and though I was doing my best to hang on with an open mind, I was really just looking for a plausible reason to completely bail out.

It all changed for me in May 2008. I was teaching a class called Creativity and Innovation at Berkeley’s Haas School of Business. On the last day of most of my classes, I summarize my ‘top ten’ list – insights I hoped students took away from the class. However, after many years of teaching, I finally realized my summaries were rarely ‘sticky.’ Few people seemed to get much out of them and it was just better to ask students what they learned. My MBA student, Robert Chatwani, responded that he learned to ‘reverse the rules’ to a greater degree, and shared a slide deck to illustrate how he and his friends and family tried to adopt that ‘reverse the rules’ philosophy during that semester. Earlier in the year, his best friend, Sameer Bhatia, was diagnosed with leukemia. He needed a bone marrow transplant to survive. Doctors estimated Sameer’s chances of finding a match at 1 in 20,000. Robert and Sameer’s friends and family took that challenge as simple and clear. If the chances were 1 in 20,000 to find a match, that meant all they had to do was register 20,000 South East Asians into the bone marrow registry. But they had only weeks to accomplish this goal. The story that Robert then told changed me fundamentally. He laid out how Sameer’s friends and family harnessed free social media – personal blogs, Facebook, MySpace, YouTube, Google Docs – as well as email and some traditional media – to get 24,611 South East Asians into the bone marrow registry in 11 short weeks. And among those 24,611 was a perfect match for Sameer.

This story changed me fundamentally; it became clear that – with a single clear goal, and an ability to understand:

  • the psychology of grabbing attention,
  • how to tell a story to engage others, and
  • how to design for openness (enabling anyone with will to act easily and nimbly),

…social media could be used for extreme good, in a way that is astonishingly effective. This story also has changed my family’s life. It has motivated the creation of a Stanford GSB case, a Stanford GSB elective, a book, The Dragonfly Effect that Andy and I co-authored as well as a business, Vonavona Ventures that Andy started to support organizations that take a hybrid approach to success.

Here’s the video:

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Keep your eyes peeled for the upcoming book The Dragonfly Effect, Design For The Ripple Effect, due out this Fall. Many many thanks to Jennifer and Andy for this contribution and for letting me contribute my drop to their book.

You can follow Jennifer on Twitter, she is @aaker and Andy is @kabbenbock.
As always, feel free to connect with @merrybubbles

This post comes from guest contributor Linky van der Merwe, founder of Virtual Project Consulting and social media strategist. Linky is based in South Africa.

If you have chosen Twitter as one of your social media tools in your social networking strategy, then what follows may be applicable to you.

I want to share with you the 5 main benefits of marketing your business with Twitter and some tactics on how to do that:

Generate interest in your business in addition to generating traffic to your website or blog.
There are a number of ways to do so. First, create catchy Tweets. For example, do you sell a new eco-friendly product? If so, don’t just instruct people to buy your product, but ask for their feedback. Ask how it can help the environment. Then, ask your followers to forward information on your product to their contacts. When you have a catchy message and product or service, it is easy to generate interest on Twitter.

Make a sale.
Regardless of whether you sell a product or a service, a sale will generate income. By increasing visitors to your website, you increase your chances of making a sale.

Obtain feedback.
A great way to subtly increase traffic to your website or blog is to ask for feedback. By providing a link, you will not only get website traffic, but you will also get what you asked for, feedback.

Use Twitter to update your clients.
When connecting with clients, invite them to opt-in to your newsletter, or to your Twitter updates. You can share promotional codes, new product releases and so forth.

Use Twitter to hire help.
Whether you want to hire a full-time employee or outsource a project or two, you can ue Twitter to find qualified individuals to do the work.
Implement some or all of these Twitter tactics and keep using the ones that bring most results for your business.

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Warm thanks to Linky for sharing her insights. Follow Linky on Twitter @virtualpm.
Would you have additional tips to add to this list ? Let us know !

Feel free to connect on Twitter, I’m @merrybubbles… Who are you ?

A quick look at ‘where on earth’ my Twitter followers are located…

Compared to the previous graph, the spread has changed again to refocus more on the U.S., now even with the U.K., which had been heading last month’s spread.
It’s quite logical since content was retargeted towards that geographical area, especially with my daily Search Marketing News contributions on Search Engine Watch.

Let’s see where this takes us next month.

Last week’s summary in order of recency… Click on headlines to read stories

Friday May 28th
Search Agency Update – What Are Companies Up To?
Google’s AdMob Buy Gives Ticket To Mobile Advertising in Emerging Markets

Thursday May 27th
Facebook Unveils Simplified Privacy Settings, Pursues Expansion With Sharegrove Buy
Google Gave U.S. Economy $54 bln Boost in 2009
Apple Tops Nasdaq – Steve Jobs Finally ‘Beats Out’ Bill Gates

Wednesday May 26th
Anchor Intelligence Scores High In Traffic Generation And Overall Performance
BlogWire Launches Beta Of HealthyBlogging.net Community and Services
comScore’s Smart Control Tool To Revolutionize Digital Ad ROI Metrics?

Tuesday May 25th
Yahoo Targets Emerging Markets With Nokia And Koprol Deals
Twitter Closes API Doors To Third-Party Ads

Monday May 24th
Facebook’s Zuckerberg Responds To Mounting Pressure Over Privacy Issues

Happy reading !

Today’s post comes from guest contributor Linky van der Merwe, founder of Virtual Project Consulting and social media strategist. Linky is based in South Africa.

Is Twitter part of your social marketing strategy? Here are 10 reasons why your business needs a Twitter presence:
1. Build authentic relationships
2. Generate traffic to your website
3. Bring qualified leads
4. The chance for others to spread your ideas
5. The ability to share your expertise
6. Build your brand
7. Give you insight into the “buzz” surrounding your company
8. Put you in front of high profile individuals
9. Bring you into the 21st century [Editor’s note: about time !]
10. It is FREE

Once you have created your keyword rich profile, with a nice headshot photo, it is good practice to customise your Twitter background. This can be done with free background services like: www.MyTweetSpace.com , www.TwitrBackgrounds.com, www.FreeTwitterDesigner.com or www.TweetStyle.com.
For a paid background service, go to www.TwitArt.com.

It is always good to follow a balanced promotion approach, meaning on Twitter, you may share links to your blog/website, to your articles, e-books, your newsletter, online ezine, video. Tell your followers about upcoming webinars or live events. Find out what your followers want and interact with them, by asking questions, answer questions, provide value and retweet tweets that your followers will enjoy.

Create an action plan and by spending about 15 minutes a day, you can generate loads of traffic, leads and sales from Twitter and build your brand online.

Twitter tactics are part of the Social Media Strategy Linky recommends. You can download the template from Virtual Project Consulting.

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Warm thanks to Linky for sharing her thoughts and insight with us.
Linky is @virtualpm on Twitter and I’m @merrybubbles… Who are you ?