Archive for the ‘marketing’ Category

Hello…

Long time no see.
I figured that after such a hiatus, you’d appreciate the quality (no, really) of this video… I mean it. It’s truly social savvy. Smart…
Watch…

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Marketers – watch.
Parents – watch.
Geeks – watch.

Everyone – watch.

Because – “You’d better start upping your game!”

Thoughts?

Hello!

Are you ready for the light-hearted Friday post?
Today’s is still dedicated to mobile, of course, thanks to the Mobile World Congress: which one of the seven types of iPhone users are you?
An infographic powered by AllAreaCodes.com via Gizmodo.

The Seven Types Of iPhone Users

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For advertisers, it’s not the game, it’s the audience and the scene. It’s the ads.

Ads: a few picks

The Force: it garnered over 10 million views before the game even started

You can view a rundown of all the ads on Sports Business Daily

There were those that were banned, like this raunchy PETA one:

Historically, Mashable also offers the list of the Top 10 Most Shared Super bowl Ads Of All Times for you to see.

The celebrities:
Loads of them were there. Hugh Jackman, John Travolta, Adam Sandler, Jennifer Aniston, Catherine Zeta-Jones, Micheal Douglas, Owen Wilson, Jamie Foxx… as cited by the Canadian Press. More such gossip on Hollywood Today and you can see pictures of the celeb attendees on DailyPress.

The social networks:
Some of the aforementioned “celebs” even shared their Super Bowl on social platforms. Will I Am from the Black Eyed Peas, for example, shared via Twitter his whole Super Bowl experience, from the pre-parties to the game itself. Check out the stream of pictures Will I Am took and shared.

WillIAm SuperBowl2011

WillIAm SuperBowl2011

Facebook was all into it too, riding the tidal wave: take a look at at their live voting system during the game. Beyond that, the digital marketing agency Twist Image, published earlier last week an article rightly entitled: Who Will Win The Superbowl? Facebook… That’s Who

And of course, all the ads were available on YouTube… All of them are on the ad blitz channel. Go vote for your favorite!

But there weren’t just the celebs or the brands. ‘Real’ people too. Yes. I, for one, plead guilty too for playing around with the topic on Twitter and posting away on Facebook via a local Super Bowl in Paris group. Twitter was buzzing with comments as the action unfolded. The best avatar of all was Michelle‘s. You remember her, right? Take a look: she sure is rooting for the Steelers*.

Michmski SuperBowl2011 Steelers

Michmski SuperBowl2011 Steelers

Which brings me to…

The audience, i.e. the fans:
Did you know that the President of the United States also hosted his own Super Bowl Party? I would have guessed so much but CNN really took it to the nitty gritty by publishing the menu of the White House Super Bowl party. Uh. No wonder debates about journalism are rife. But let’s leave that debate aside for now.

So. Fans. According to a New York Times articles, Gridiron Girls, women are becoming big fans. Right, Michelle?

This leads me to the last but not least part of this quick roundup: the funkiest video by the one and only — Michelle. Go STEEEEELERS*!

*As I write this up, the game is ongoing so there is no reflection in this post of the upcoming score. I was showing the Packers some love… just because it seemed everyone was for the Steelers. LOL

UPDATE: 4.20 AM Paris time – The Packers have won! Congratulations!!! See you all next year – live from the U.S. maybe?

D minus one and 2010 will be over!

As a follow up to Laurent François’ Social Media Marketing Trends 2010, here is a Flowtown infographic entitled Everybody Is Doing It: How Marketers Are Utilizing Social Media in 2010.

According to the figures, a whopping 65% of marketers have just recently started using social media. they spend one to five hours per week on the social sites, which, does not justify them outsourcing the task (86%). This shows how much the “newbies” understand or know about how social media actually works: it requires time and resources. Deriving quite logically from that, the first question they ask is “How do I measure return on investment on social media?” Budgets mean ROI and vice versa. At least, they are aware of the need to boost their use of social media: 81% intend to increase it in the future… with a one percent group strangely willing to decrease their usage. It would be interesting to find out the profiles of the one percent.

Here it is for you to discover. Click on the image to enlarge.

Everybody’s Doing It: How Marketers Are Utilizing Social Media In 2010
By Flowtown – Social Media Marketing Application

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As we pursue our journey to round up 2010, here is a guest post by Laurent François on Social Media Marketing Trends 2010. You already know Laurent, aka Citizen L, French Digital Player & Influencer whose What’s Going On In Social Media 2009 (Reloaded) I introduced to you in February.

He has updated his deck for the past year with the “aim to explain what Social Media is to people who are neither marketing-friendly nor “geek”, but who still use the channel.”

Laurent says:
“It could be my mum, a teacher, anyone! It has 3 goals:

1. try to demonstrate some of the elements that are at stake for us as citizens, in a very simple way
2. try to avoid “binarian” arguments: Social Media is neither evil nor Paradise Valley
3. structure my own thoughts: in a very pervasive world, I guess it’s highly important to frequently challenge our statements, to share a point of view and accept new ideas, remarks. Even sometimes anger is good to get ;)”

Here is the slide deck for 2010:

If you want to view all of Laurent’s work on Social Media, feel free to take a look at his Pearltree — also a great excuse to discover Pearltree if you don’t know about it yet. [Should you wish to find out more about the Pearltrees collaborative platform, contact Oliver Starr.]

Other productions by Laurent include his work on pervasive creativity.

Laurent is a prolific guy.
He used to be Head of Digital Influence at Ogilvy Paris and is now Head of Marketing & Development at Express Roularta Services.
His Twitter bio also reads as follows: “Social media on http://citizenL.fr and http://citizenl.net. Trends, fashion, marketing, WTF http://trendy-geek.com.”
He more than ever is the publisher of Tout Ca magazine.

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Results International is a leading corporate finance and strategy advisor to the global marcoms industry.
This is their view on the current phenomenon hitting the agencies landscape, morphing from PR/advertising/marketing/media/digital entities to Social and Engagement agencies.

I personally like slide 41 most as it literally slices up the various components of a social agency. We (my colleagues and I) like to call it an integrated agency.

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