Archive for the ‘Local’ Category

Marketers – watch.
Parents – watch.
Geeks – watch.

Everyone – watch.

Because – “You’d better start upping your game!”



Are you ready for the light-hearted Friday post?
Today’s is still dedicated to mobile, of course, thanks to the Mobile World Congress: which one of the seven types of iPhone users are you?
An infographic powered by via Gizmodo.

The Seven Types Of iPhone Users

Feel free to comment, copy, embed, share… and always name the original source. Thanks!

Recommended reading

Recommended reading

Here is a list of articles that I find informative on the topic of mobile marketing. To the best of my knowledge, these are the latest versions available as I write this post.

How can marketers make the most of mobile search? on E-Consultancy

Mobile SEO is the New Bubble, by David Liu on

Local Search On Smartphones Prime Lead Generator For Businesses [study], by Liva Judic (ok, by myself) on Search Engine Watch

Google Mobile Search Developments, by Julie Batten on ClickZ

How to Create a Successful Cross-Media Mobile Campaign, by Joshua Maa on ClickZ Asia

Proximity-Based Marketing: Mobile Devices Untether Advertising from Media by Borrell Associates (mobile proximity marketing will reach nearly $6 bln by 2015)

The Influence of Mobile on Social Marketing’s Future, by Jay Dunn on Social Media Today.

Social Media Now More Popular Than E-mail on Mobile Devices [STATS], by Lauren Indvik on Mashable.

The top social media brands on your mobile on by Relaxnews, via The Independent

Asia’s Top 50 Mobile Apps, by Serkan Toto on TechCrunch.

The U.S. Will Spend $5 Billion On Mobile Advertising In 2015, by Leena Rao on TechCrunch.

Last, but not least:
Snapshot: Mobile Data Costs in East Africa, by White African.

And again:

U.S. Teens And Their Mobile Phones | Flowtown
How American Adults Use Mobile Phones | Flowtown
The Mobile Developer Journey | Vision Mobile
Mobiles: Unexpected Journeys Through The Digital Divide by Yiibu (my favorite!)

Feel free to comment, copy, embed, share… and always name the original source. Thanks!

2011 is expected to be a great year for mobiles and apps.

With the Mobile World Congress in full swing, this is the best time to review last year’s performance and get some perspective on the market. And more precisely the U.S. market, via an infographic, courtesy of PSFK: Two Hundred Trillion Text Messages

Two Hundred Trillion Text Messages by PSFK

Two Hundred Trillion Text Messages by PSFK

Feel free to comment, copy, embed, share… and always name the original source. Thanks!

Welcome back to the mobile week as the Mobile World Congress continues to unfold here in Barcelona.

Today’s post is a playful and very efficient presentation found on Slideshare: Going Native: The Anthropology of Mobile Apps by Josh Clark at Global Moxie.

Feel free to comment, copy, embed, share… and always name the original source. Thanks!

Marketing goes hand in hand with Google.

Here’s an Infographic by computer to show you the Empire.

Google by the numbers.

Welcome back! To start afresh, I thought you’d like a post on gaming, to remain in a (somehow) playful holiday mood while getting right down to business.


Social gaming and online gaming in general is without doubt in the ascendency, given even search giant Google seems to have accepted defeat with its in-house developed Google Wave product; and sensibly invested in social gaming giant Zynga, plus acquired facebook developer company, Slide. Social gaming remains one of the biggest growth areas in the online industry and the most popular online activity within social media. Such activity has seen Zynga grow into a business worth reportedly $5 Billion in virtual products. A market which Facebook of course, wants in on, with their development of Facebook credits, of which the company plans to take a 30% cut.

Credits for virtual currencies from Zynga available for sale in retail stores in the U.S. (these ones I saw in San Francisco in this case)

Elsewhere in online gaming, online gambling businesses are also booming. UK online betting and gaming site Ladbrokes recently announced 5.7% customer growth driven by the growth in bingo and sportsbook. In addition the industry was met with news of a merger between PartyGaming (online gaming) and Bwin (online betting and real money gaming), last week, which has created the world’s largest listed online gambling business.

bingo review

I spoke to Richard Sharp, owner of online Bingo-reviewer, one of the largest bingo resource websites in the UK. Sharp told me that online bingo seems to be experiencing a second renaissance in the UK, which is perhaps linked to the increasing popularity of social gaming, helped in some way by the effect of the recession and people turning to in-house leisure activities as a cheaper alternative. Sharp said “we’ve noticed a huge increase in visits to our New Bingo Sites section in the past months, and attribute this to the overwhelming consumer choice of game and bonus offers, and a resurgence in interest in online Bingo.”

As for sportsbook, or sports betting, it is similarly driving significant increase, as advances in realtime technology bring greater “bet in play” opportunities. Anyone who watched a world cup match in Europe will recall the almost total domination of gaming advertisers announcing live odds on realtime scenarios – which of course adds to the excitement.

Whether Facebook, Zynga, Google or online bingo, it seems that online gaming is a market driving sector for the online industry at large.