Archive for the ‘Innovative’ Category

As the Mobile World Congress kicks off in Barcelona, I’m pleased to share yet another awesome and insightful presentation by Yiibu.
Remember the one on the Mobile Journey Through The Digital Divide?

Feel free to comment, copy, embed, share… and always name the original source. Thanks!

Following up on yesterday’s 2010 map of social networking, here is a palette of The 28 Flavors of Online Conversation in 2010.

It is the full 2010 online Conversation Prism, created and regularly updated by Brian Solis and creative agency JESS3. I found this on Fast Company’s Co.Design.

As the caption underlines, the state of online conversation evolves and grows and so is this palette.

Click on image to view full size.

Feel free to comment, copy, embed, share and always name the original source. Thanks!

What’s the status between the two giants? An infographic compiled by AllFacebook.com.

Facebook vs Google Infographic

Comments are yours.

Happy Monday!

To start the week, here is an infographic by brandpilgrim , an innovative firm doing “visual thinking on culture, brands & social media.”

Click on image to visualize full size.

Comments are yours.

Welcome back! To start afresh, I thought you’d like a post on gaming, to remain in a (somehow) playful holiday mood while getting right down to business.

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Social gaming and online gaming in general is without doubt in the ascendency, given even search giant Google seems to have accepted defeat with its in-house developed Google Wave product; and sensibly invested in social gaming giant Zynga, plus acquired facebook developer company, Slide. Social gaming remains one of the biggest growth areas in the online industry and the most popular online activity within social media. Such activity has seen Zynga grow into a business worth reportedly $5 Billion in virtual products. A market which Facebook of course, wants in on, with their development of Facebook credits, of which the company plans to take a 30% cut.

Credits for virtual currencies from Zynga available for sale in retail stores in the U.S. (these ones I saw in San Francisco in this case)

Elsewhere in online gaming, online gambling businesses are also booming. UK online betting and gaming site Ladbrokes recently announced 5.7% customer growth driven by the growth in bingo and sportsbook. In addition the industry was met with news of a merger between PartyGaming (online gaming) and Bwin (online betting and real money gaming), last week, which has created the world’s largest listed online gambling business.

bingo review

I spoke to Richard Sharp, owner of online Bingo-reviewer, one of the largest bingo resource websites in the UK. Sharp told me that online bingo seems to be experiencing a second renaissance in the UK, which is perhaps linked to the increasing popularity of social gaming, helped in some way by the effect of the recession and people turning to in-house leisure activities as a cheaper alternative. Sharp said “we’ve noticed a huge increase in visits to our New Bingo Sites section in the past months, and attribute this to the overwhelming consumer choice of game and bonus offers, and a resurgence in interest in online Bingo.”

As for sportsbook, or sports betting, it is similarly driving significant increase, as advances in realtime technology bring greater “bet in play” opportunities. Anyone who watched a world cup match in Europe will recall the almost total domination of gaming advertisers announcing live odds on realtime scenarios – which of course adds to the excitement.

Whether Facebook, Zynga, Google or online bingo, it seems that online gaming is a market driving sector for the online industry at large.

If you live in the U.S., you may know about this ad, the Old Spice Ad. Those guys have been shooting a whole series of self-deprecating videos but mostly, they have been bridging the gaps between what you expect traditionally from ads to take them to another level. So what they did is to involve their Old Spice character into Twitter conversations and challenges. Watch those two videos, you’ll see what I mean and why Old Spice is trending high on the chirpy platform:

Taking on someone’s friend:

And… more recently proposing on behalf of a Tweep (i.e. Twitter user):

Mashable tells us the lady has said yes… in real life.

For more fun, follow the Old Spice guy on Twitter: @OldSpice.
Follow me @merrybubbles

Here’s a summary of what you need to know in search marketing from last week, in order of recency… Click on headlines to read stories.

Friday July 9th
Consumer Watchdog Believes Google ‘WiSpy’ Potentially Logged Homeland Security Data
Search Agency Update – What Are Companies Up To?

Thursday July 8th
While Twitter Search Booms, Facebook Grows On India And Indonesia As U.S. Slumps
Google “Confident” On Potential In-Depth EU Antitrust Inquiry

Wednesday July 7th
Foursquare, IFC, Huffington Post In Geo-Located Content Deals
Local Search On Smartphones Prime Lead Generator For Businesses [study]

Tuesday July 6th
Yahoo Upshot Blog To Create Search-Driven News Content
Twitter’s @EarlyBird Account To Feed Users With Shopping Deals

Monday July 5th
Skype Moves Near Facebook HQ To Consolidate Mobile, Consumer Electronics Segments
Facebook’s Face Recognition Tagging Feature Signalling Photo Search?

Happy reading and have a good week !