Archive for the ‘influence’ Category

Hello…

Long time no see.
I figured that after such a hiatus, you’d appreciate the quality (no, really) of this video… I mean it. It’s truly social savvy. Smart…
Watch…

Feel free to comment, copy, embed, share… and always name the original source. Thanks!

For advertisers, it’s not the game, it’s the audience and the scene. It’s the ads.

Ads: a few picks

The Force: it garnered over 10 million views before the game even started

You can view a rundown of all the ads on Sports Business Daily

There were those that were banned, like this raunchy PETA one:

Historically, Mashable also offers the list of the Top 10 Most Shared Super bowl Ads Of All Times for you to see.

The celebrities:
Loads of them were there. Hugh Jackman, John Travolta, Adam Sandler, Jennifer Aniston, Catherine Zeta-Jones, Micheal Douglas, Owen Wilson, Jamie Foxx… as cited by the Canadian Press. More such gossip on Hollywood Today and you can see pictures of the celeb attendees on DailyPress.

The social networks:
Some of the aforementioned “celebs” even shared their Super Bowl on social platforms. Will I Am from the Black Eyed Peas, for example, shared via Twitter his whole Super Bowl experience, from the pre-parties to the game itself. Check out the stream of pictures Will I Am took and shared.

WillIAm SuperBowl2011

WillIAm SuperBowl2011

Facebook was all into it too, riding the tidal wave: take a look at at their live voting system during the game. Beyond that, the digital marketing agency Twist Image, published earlier last week an article rightly entitled: Who Will Win The Superbowl? Facebook… That’s Who

And of course, all the ads were available on YouTube… All of them are on the ad blitz channel. Go vote for your favorite!

But there weren’t just the celebs or the brands. ‘Real’ people too. Yes. I, for one, plead guilty too for playing around with the topic on Twitter and posting away on Facebook via a local Super Bowl in Paris group. Twitter was buzzing with comments as the action unfolded. The best avatar of all was Michelle‘s. You remember her, right? Take a look: she sure is rooting for the Steelers*.

Michmski SuperBowl2011 Steelers

Michmski SuperBowl2011 Steelers

Which brings me to…

The audience, i.e. the fans:
Did you know that the President of the United States also hosted his own Super Bowl Party? I would have guessed so much but CNN really took it to the nitty gritty by publishing the menu of the White House Super Bowl party. Uh. No wonder debates about journalism are rife. But let’s leave that debate aside for now.

So. Fans. According to a New York Times articles, Gridiron Girls, women are becoming big fans. Right, Michelle?

This leads me to the last but not least part of this quick roundup: the funkiest video by the one and only — Michelle. Go STEEEEELERS*!

*As I write this up, the game is ongoing so there is no reflection in this post of the upcoming score. I was showing the Packers some love… just because it seemed everyone was for the Steelers. LOL

UPDATE: 4.20 AM Paris time – The Packers have won! Congratulations!!! See you all next year – live from the U.S. maybe?

As we enter the last day of 2010, here is the short cut to visualizing time from 550 BC to 2010. Today.
It’s the at-a-glance infographic that sums up the history of Social Media, starting with the postal services to the much publicized and criticized launch of Google Buzz. I found it on Skloog

History of Social Media

Feel free to comment, copy, embed, share… and always name the original source. Thanks!

Following up on yesterday’s 2010 map of social networking, here is a palette of The 28 Flavors of Online Conversation in 2010.

It is the full 2010 online Conversation Prism, created and regularly updated by Brian Solis and creative agency JESS3. I found this on Fast Company’s Co.Design.

As the caption underlines, the state of online conversation evolves and grows and so is this palette.

Click on image to view full size.

Feel free to comment, copy, embed, share and always name the original source. Thanks!

Well, it is that time of the year where you either look back at what has happened during tha past 12 months or look forward to what is likely to take place in the upcoming year.

Let’s start with a landscaping of social networking in 2010. I dug this visualization map on the ever-infographic-prolific Flowtown.

Click on image to enlarge.

The 2010 Social Networking Map

Some would argue that is it too exclusively U.S.-centered and does not give its rightful place to less-known networks in Japan for example.

Feel free to comment, copy, embed, share and always name the original source. Thanks!

Marketing goes hand in hand with Google.

Here’s an Infographic by computer school.org to show you the Empire.

Google by the numbers.

Hello world!

Emerging from a long silence, both I and the Social Media World Forum are back today, and this time in Singapore.

media computing

As the agenda says, I’m taking part in an interactive panel on social media marketing. Huge topic. I certainly hope we will be able to exchange views with all of you who are interested via twitter: please use the #SMWFQ hashtag to ask questions. When I say “exchange,” I also mean get your views and not just give ours.

Who’s “we?” My fellow speakers will be:
– Reynold D’Silva (aka @ReyDSilva, Global Brand Marketing Manager, Skin Care, Unilever
– Lawrence Law, Regional Marketing Manager, Relationship and Digital Marketing Asia, Diageo
– Laurel Papworth (aka @silkcharm), Social Network Strategist
And our chair is: Chair: Benjamin Joffe (aka @benjaminjoffe, CEO, Plus8star

Daphne Maia has compiled all of the SMWF speakers names, Twitter aliases and companies in a very useful and extensive spreadsheet Google document called “SMWF Speakers’ Twitter IDs.”

See you later!