Archive for the ‘Global’ Category

It is a given, mobile technology is at the forefront of our digital lives and, well, I for one spend most of my public transportation time tweeting from my BlackBerry. Correction: transportation time. [And here is the disclaimer: I don’t tweet and drive. I just quit driving a couple of years back, at least in Paris where I live now.]

Expectations
Not only do I tweet on public transportation time but I also start and maintain conversations with transportation companies (airlines and train so far) across the globe when I happen to be one of their million customers. And of course, I do want my voice to be heard when I need to talk to them *AND* I want them to reply to me and find a solution to whatever issue I’m facing while in their hands. Of course, I expect all of that to happen in a timely manner too, given that our communication channel is a real-time wire – Twitter.

Three Real Stories – Cases
I have been able to experiment a few times the crisis communication dis/abilities of some airlines and of a train company over the past eight months so I’ve decided to share the stories to see how they constitute cases for various levels of crises. All of those happened over Twitter, on my handle, Merrybubbles. There will be three of them, like the three monkeys on the picture below (taken during a trip to Barcelona in January). Three Twitter encounters with transportation companies’ customer services. I will go through them in reverse chronological order.


Hear no evil, see no evil, speak no evil

Who? Where?
The first installment will be about Eurostar, zipping back and forth between Paris and London. The second one will take us to the marvelous world of Delta Airlines@DeltaAssist service while in Atlanta, GA. And the third one will see us onboard and on the ground with Cathay Pacific in Singapore and Hong Kong.

The series will start on Monday so please, stay tuned!

If you already have Twitter ‘tales’ with customer services to share, drop me a line in comments!

See you on Monday and enjoy a peaceful weekend all. Don’t forget to lend a hand to Japan while you’re in front of your computer – they still need us.

Marketers – watch.
Parents – watch.
Geeks – watch.

Everyone – watch.

Because – “You’d better start upping your game!”

Thoughts?

Hello!

Are you ready for the light-hearted Friday post?
Today’s is still dedicated to mobile, of course, thanks to the Mobile World Congress: which one of the seven types of iPhone users are you?
An infographic powered by AllAreaCodes.com via Gizmodo.

The Seven Types Of iPhone Users

Feel free to comment, copy, embed, share… and always name the original source. Thanks!

Recommended reading

Recommended reading

Here is a list of articles that I find informative on the topic of mobile marketing. To the best of my knowledge, these are the latest versions available as I write this post.

How can marketers make the most of mobile search? on E-Consultancy

Mobile SEO is the New Bubble, by David Liu on aext.net

Local Search On Smartphones Prime Lead Generator For Businesses [study], by Liva Judic (ok, by myself) on Search Engine Watch

Google Mobile Search Developments, by Julie Batten on ClickZ

How to Create a Successful Cross-Media Mobile Campaign, by Joshua Maa on ClickZ Asia

Proximity-Based Marketing: Mobile Devices Untether Advertising from Media by Borrell Associates (mobile proximity marketing will reach nearly $6 bln by 2015)

The Influence of Mobile on Social Marketing’s Future, by Jay Dunn on Social Media Today.

Social Media Now More Popular Than E-mail on Mobile Devices [STATS], by Lauren Indvik on Mashable.

The top social media brands on your mobile on by Relaxnews, via The Independent

Asia’s Top 50 Mobile Apps, by Serkan Toto on TechCrunch.

The U.S. Will Spend $5 Billion On Mobile Advertising In 2015, by Leena Rao on TechCrunch.

Last, but not least:
Snapshot: Mobile Data Costs in East Africa, by White African.

And again:

U.S. Teens And Their Mobile Phones | Flowtown
How American Adults Use Mobile Phones | Flowtown
The Mobile Developer Journey | Vision Mobile
Mobiles: Unexpected Journeys Through The Digital Divide by Yiibu (my favorite!)

Feel free to comment, copy, embed, share… and always name the original source. Thanks!

2011 is expected to be a great year for mobiles and apps.

With the Mobile World Congress in full swing, this is the best time to review last year’s performance and get some perspective on the market. And more precisely the U.S. market, via an infographic, courtesy of PSFK: Two Hundred Trillion Text Messages

Two Hundred Trillion Text Messages by PSFK

Two Hundred Trillion Text Messages by PSFK

Feel free to comment, copy, embed, share… and always name the original source. Thanks!

Welcome back to the mobile week as the Mobile World Congress continues to unfold here in Barcelona.

Today’s post is a playful and very efficient presentation found on Slideshare: Going Native: The Anthropology of Mobile Apps by Josh Clark at Global Moxie.

Feel free to comment, copy, embed, share… and always name the original source. Thanks!

As we enter the last day of 2010, here is the short cut to visualizing time from 550 BC to 2010. Today.
It’s the at-a-glance infographic that sums up the history of Social Media, starting with the postal services to the much publicized and criticized launch of Google Buzz. I found it on Skloog

History of Social Media

Feel free to comment, copy, embed, share… and always name the original source. Thanks!