Archive for the ‘Digital’ Category

It is a given, mobile technology is at the forefront of our digital lives and, well, I for one spend most of my public transportation time tweeting from my BlackBerry. Correction: transportation time. [And here is the disclaimer: I don’t tweet and drive. I just quit driving a couple of years back, at least in Paris where I live now.]

Expectations
Not only do I tweet on public transportation time but I also start and maintain conversations with transportation companies (airlines and train so far) across the globe when I happen to be one of their million customers. And of course, I do want my voice to be heard when I need to talk to them *AND* I want them to reply to me and find a solution to whatever issue I’m facing while in their hands. Of course, I expect all of that to happen in a timely manner too, given that our communication channel is a real-time wire – Twitter.

Three Real Stories – Cases
I have been able to experiment a few times the crisis communication dis/abilities of some airlines and of a train company over the past eight months so I’ve decided to share the stories to see how they constitute cases for various levels of crises. All of those happened over Twitter, on my handle, Merrybubbles. There will be three of them, like the three monkeys on the picture below (taken during a trip to Barcelona in January). Three Twitter encounters with transportation companies’ customer services. I will go through them in reverse chronological order.


Hear no evil, see no evil, speak no evil

Who? Where?
The first installment will be about Eurostar, zipping back and forth between Paris and London. The second one will take us to the marvelous world of Delta Airlines@DeltaAssist service while in Atlanta, GA. And the third one will see us onboard and on the ground with Cathay Pacific in Singapore and Hong Kong.

The series will start on Monday so please, stay tuned!

If you already have Twitter ‘tales’ with customer services to share, drop me a line in comments!

See you on Monday and enjoy a peaceful weekend all. Don’t forget to lend a hand to Japan while you’re in front of your computer – they still need us.

Hello…

Long time no see.
I figured that after such a hiatus, you’d appreciate the quality (no, really) of this video… I mean it. It’s truly social savvy. Smart…
Watch…

Feel free to comment, copy, embed, share… and always name the original source. Thanks!

Hello!

Are you ready for the light-hearted Friday post?
Today’s is still dedicated to mobile, of course, thanks to the Mobile World Congress: which one of the seven types of iPhone users are you?
An infographic powered by AllAreaCodes.com via Gizmodo.

The Seven Types Of iPhone Users

Feel free to comment, copy, embed, share… and always name the original source. Thanks!

As the Mobile World Congress kicks off in Barcelona, I’m pleased to share yet another awesome and insightful presentation by Yiibu.
Remember the one on the Mobile Journey Through The Digital Divide?

Feel free to comment, copy, embed, share… and always name the original source. Thanks!

For advertisers, it’s not the game, it’s the audience and the scene. It’s the ads.

Ads: a few picks

The Force: it garnered over 10 million views before the game even started

You can view a rundown of all the ads on Sports Business Daily

There were those that were banned, like this raunchy PETA one:

Historically, Mashable also offers the list of the Top 10 Most Shared Super bowl Ads Of All Times for you to see.

The celebrities:
Loads of them were there. Hugh Jackman, John Travolta, Adam Sandler, Jennifer Aniston, Catherine Zeta-Jones, Micheal Douglas, Owen Wilson, Jamie Foxx… as cited by the Canadian Press. More such gossip on Hollywood Today and you can see pictures of the celeb attendees on DailyPress.

The social networks:
Some of the aforementioned “celebs” even shared their Super Bowl on social platforms. Will I Am from the Black Eyed Peas, for example, shared via Twitter his whole Super Bowl experience, from the pre-parties to the game itself. Check out the stream of pictures Will I Am took and shared.

WillIAm SuperBowl2011

WillIAm SuperBowl2011

Facebook was all into it too, riding the tidal wave: take a look at at their live voting system during the game. Beyond that, the digital marketing agency Twist Image, published earlier last week an article rightly entitled: Who Will Win The Superbowl? Facebook… That’s Who

And of course, all the ads were available on YouTube… All of them are on the ad blitz channel. Go vote for your favorite!

But there weren’t just the celebs or the brands. ‘Real’ people too. Yes. I, for one, plead guilty too for playing around with the topic on Twitter and posting away on Facebook via a local Super Bowl in Paris group. Twitter was buzzing with comments as the action unfolded. The best avatar of all was Michelle‘s. You remember her, right? Take a look: she sure is rooting for the Steelers*.

Michmski SuperBowl2011 Steelers

Michmski SuperBowl2011 Steelers

Which brings me to…

The audience, i.e. the fans:
Did you know that the President of the United States also hosted his own Super Bowl Party? I would have guessed so much but CNN really took it to the nitty gritty by publishing the menu of the White House Super Bowl party. Uh. No wonder debates about journalism are rife. But let’s leave that debate aside for now.

So. Fans. According to a New York Times articles, Gridiron Girls, women are becoming big fans. Right, Michelle?

This leads me to the last but not least part of this quick roundup: the funkiest video by the one and only — Michelle. Go STEEEEELERS*!

*As I write this up, the game is ongoing so there is no reflection in this post of the upcoming score. I was showing the Packers some love… just because it seemed everyone was for the Steelers. LOL

UPDATE: 4.20 AM Paris time – The Packers have won! Congratulations!!! See you all next year – live from the U.S. maybe?

Did you say “mobile?”

This is the year of the mobile.
To start this mobile cycle, here’s an infographics by Vision Mobile.

The Mobile Developer Journey

The Mobile Developer Journey

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As we enter the last day of 2010, here is the short cut to visualizing time from 550 BC to 2010. Today.
It’s the at-a-glance infographic that sums up the history of Social Media, starting with the postal services to the much publicized and criticized launch of Google Buzz. I found it on Skloog

History of Social Media

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