Archive for the ‘Design’ Category

For advertisers, it’s not the game, it’s the audience and the scene. It’s the ads.

Ads: a few picks

The Force: it garnered over 10 million views before the game even started

You can view a rundown of all the ads on Sports Business Daily

There were those that were banned, like this raunchy PETA one:

Historically, Mashable also offers the list of the Top 10 Most Shared Super bowl Ads Of All Times for you to see.

The celebrities:
Loads of them were there. Hugh Jackman, John Travolta, Adam Sandler, Jennifer Aniston, Catherine Zeta-Jones, Micheal Douglas, Owen Wilson, Jamie Foxx… as cited by the Canadian Press. More such gossip on Hollywood Today and you can see pictures of the celeb attendees on DailyPress.

The social networks:
Some of the aforementioned “celebs” even shared their Super Bowl on social platforms. Will I Am from the Black Eyed Peas, for example, shared via Twitter his whole Super Bowl experience, from the pre-parties to the game itself. Check out the stream of pictures Will I Am took and shared.

WillIAm SuperBowl2011

WillIAm SuperBowl2011

Facebook was all into it too, riding the tidal wave: take a look at at their live voting system during the game. Beyond that, the digital marketing agency Twist Image, published earlier last week an article rightly entitled: Who Will Win The Superbowl? Facebook… That’s Who

And of course, all the ads were available on YouTube… All of them are on the ad blitz channel. Go vote for your favorite!

But there weren’t just the celebs or the brands. ‘Real’ people too. Yes. I, for one, plead guilty too for playing around with the topic on Twitter and posting away on Facebook via a local Super Bowl in Paris group. Twitter was buzzing with comments as the action unfolded. The best avatar of all was Michelle‘s. You remember her, right? Take a look: she sure is rooting for the Steelers*.

Michmski SuperBowl2011 Steelers

Michmski SuperBowl2011 Steelers

Which brings me to…

The audience, i.e. the fans:
Did you know that the President of the United States also hosted his own Super Bowl Party? I would have guessed so much but CNN really took it to the nitty gritty by publishing the menu of the White House Super Bowl party. Uh. No wonder debates about journalism are rife. But let’s leave that debate aside for now.

So. Fans. According to a New York Times articles, Gridiron Girls, women are becoming big fans. Right, Michelle?

This leads me to the last but not least part of this quick roundup: the funkiest video by the one and only — Michelle. Go STEEEEELERS*!

*As I write this up, the game is ongoing so there is no reflection in this post of the upcoming score. I was showing the Packers some love… just because it seemed everyone was for the Steelers. LOL

UPDATE: 4.20 AM Paris time – The Packers have won! Congratulations!!! See you all next year – live from the U.S. maybe?

Did you say “mobile?”

This is the year of the mobile.
To start this mobile cycle, here’s an infographics by Vision Mobile.

The Mobile Developer Journey

The Mobile Developer Journey

Feel free to comment, copy, embed, share… and always name the original source. Thanks!

Following up on yesterday’s 2010 map of social networking, here is a palette of The 28 Flavors of Online Conversation in 2010.

It is the full 2010 online Conversation Prism, created and regularly updated by Brian Solis and creative agency JESS3. I found this on Fast Company’s Co.Design.

As the caption underlines, the state of online conversation evolves and grows and so is this palette.

Click on image to view full size.

Feel free to comment, copy, embed, share and always name the original source. Thanks!

Well, it is that time of the year where you either look back at what has happened during tha past 12 months or look forward to what is likely to take place in the upcoming year.

Let’s start with a landscaping of social networking in 2010. I dug this visualization map on the ever-infographic-prolific Flowtown.

Click on image to enlarge.

The 2010 Social Networking Map

Some would argue that is it too exclusively U.S.-centered and does not give its rightful place to less-known networks in Japan for example.

Feel free to comment, copy, embed, share and always name the original source. Thanks!

Ho ho ho… Merry Christmas everyone!

Did you know that the world’s biggest – literally – gift ever was the Statue of Liberty? Or that only one quarter of the gifts given and received yesterday will make it through to next Christmas? Or that this year, the U.S. average budget was the highest for presents and the Dutch dedicated the least cash for their gifts?

Here’s a visualization of data on Christmas 2010 Around The Globe by Venere.com, the travel accommodation service. I found it on the site of Daily Infographic.

Click on image to enlarge.

Results International is a leading corporate finance and strategy advisor to the global marcoms industry.
This is their view on the current phenomenon hitting the agencies landscape, morphing from PR/advertising/marketing/media/digital entities to Social and Engagement agencies.

I personally like slide 41 most as it literally slices up the various components of a social agency. We (my colleagues and I) like to call it an integrated agency.

Feel free to comment, copy, embed, share and always name the original source.

Who sleeps with their cellphone? Odd question… This infographic by Flowtown will tell you who… and much more about the behavior of American adults as regards their uses of mobile phones.

How are adults using mobile phones?

How are adults using mobile phones?

Comments are yours.