Archive for the ‘Deals’ Category

For advertisers, it’s not the game, it’s the audience and the scene. It’s the ads.

Ads: a few picks

The Force: it garnered over 10 million views before the game even started

You can view a rundown of all the ads on Sports Business Daily

There were those that were banned, like this raunchy PETA one:

Historically, Mashable also offers the list of the Top 10 Most Shared Super bowl Ads Of All Times for you to see.

The celebrities:
Loads of them were there. Hugh Jackman, John Travolta, Adam Sandler, Jennifer Aniston, Catherine Zeta-Jones, Micheal Douglas, Owen Wilson, Jamie Foxx… as cited by the Canadian Press. More such gossip on Hollywood Today and you can see pictures of the celeb attendees on DailyPress.

The social networks:
Some of the aforementioned “celebs” even shared their Super Bowl on social platforms. Will I Am from the Black Eyed Peas, for example, shared via Twitter his whole Super Bowl experience, from the pre-parties to the game itself. Check out the stream of pictures Will I Am took and shared.

WillIAm SuperBowl2011

WillIAm SuperBowl2011

Facebook was all into it too, riding the tidal wave: take a look at at their live voting system during the game. Beyond that, the digital marketing agency Twist Image, published earlier last week an article rightly entitled: Who Will Win The Superbowl? Facebook… That’s Who

And of course, all the ads were available on YouTube… All of them are on the ad blitz channel. Go vote for your favorite!

But there weren’t just the celebs or the brands. ‘Real’ people too. Yes. I, for one, plead guilty too for playing around with the topic on Twitter and posting away on Facebook via a local Super Bowl in Paris group. Twitter was buzzing with comments as the action unfolded. The best avatar of all was Michelle‘s. You remember her, right? Take a look: she sure is rooting for the Steelers*.

Michmski SuperBowl2011 Steelers

Michmski SuperBowl2011 Steelers

Which brings me to…

The audience, i.e. the fans:
Did you know that the President of the United States also hosted his own Super Bowl Party? I would have guessed so much but CNN really took it to the nitty gritty by publishing the menu of the White House Super Bowl party. Uh. No wonder debates about journalism are rife. But let’s leave that debate aside for now.

So. Fans. According to a New York Times articles, Gridiron Girls, women are becoming big fans. Right, Michelle?

This leads me to the last but not least part of this quick roundup: the funkiest video by the one and only — Michelle. Go STEEEEELERS*!

*As I write this up, the game is ongoing so there is no reflection in this post of the upcoming score. I was showing the Packers some love… just because it seemed everyone was for the Steelers. LOL

UPDATE: 4.20 AM Paris time – The Packers have won! Congratulations!!! See you all next year – live from the U.S. maybe?

Here’s a summary of what you need to know in search marketing from last week, in order of recency… Click on headlines to read stories.

Friday July 9th
Consumer Watchdog Believes Google ‘WiSpy’ Potentially Logged Homeland Security Data
Search Agency Update – What Are Companies Up To?

Thursday July 8th
While Twitter Search Booms, Facebook Grows On India And Indonesia As U.S. Slumps
Google “Confident” On Potential In-Depth EU Antitrust Inquiry

Wednesday July 7th
Foursquare, IFC, Huffington Post In Geo-Located Content Deals
Local Search On Smartphones Prime Lead Generator For Businesses [study]

Tuesday July 6th
Yahoo Upshot Blog To Create Search-Driven News Content
Twitter’s @EarlyBird Account To Feed Users With Shopping Deals

Monday July 5th
Skype Moves Near Facebook HQ To Consolidate Mobile, Consumer Electronics Segments
Facebook’s Face Recognition Tagging Feature Signalling Photo Search?

Happy reading and have a good week !

Here’s all you’ve always wanted to know about how Google search works but never dared ask. Or maybe you did ask. And if so, here’s a pretty good answer in just one infographic, courtesy of PPC Blog. Click on the image to enlarge.

How Does Google Work?

Infographic by PPC Blog

Bookmark and Share

Here’s a summary of what you need to know in search marketing from last week, in order of recency… Click on headlines to read stories.
I’ve added comments to those entries with noteworthy performances. 🙂

Friday June 25th
Facebook In Early Stage Search Engine Tests?
>> This post got tweeted 142 times, directly from the site (excluding retweets) at time of publication.
Search Agency Update – What Are Companies Up To?

Thursday June 24th Relies On ‘Daily Pop’ Deals And Self-Curated Local Listings To Boost Traffic
BlueGlass Merges SEO/SEM firms 10e20, Search&Social, Brent Csutoras, Second Step Search
Wow! >> This post was tweeted 150 times

Wednesday June 23rd
Bing Banks On Deep Contextual Search With One-Stop Entertainment Hub
Google Also Looking Into Music Service Tied To Search [Report]

Tuesday June 22nd
WordStream’s Free Negative Keyword Tool Weeds Out The Unwanted To Boost Click-Through Rates
U.S. Mobile Virtual Gaming Market Worth $168M in 2010 & Poised To Explode [Study]

Monday June 21th
Google To Launch Newspass Paywall [Report]
Woah! >> This post got tweeted 240 times.
3 Marketing Myths On TV Vs Online Video Usage [U.S. Study]
Very cool! >> This article was picked up by InvokeMedia as one of its top tweets of the week (albeit with the wrong link, oops)

Happy reading !

Swanky. Burberry has streamed its Spring/Summer 2011 menswear Milan show for Prorsum, its high-end line, on Saturday.

The checkered brand has made it possible for viewers to click and discuss in real time the outfits sported on stage by the models, both via Facebook and Twitter, thanks to a chat widget. These selected outfits, out of the total 27 presented, then were collected in a lookbook that viewers could then flick through and buy directly from. This purchasing channel is open until June 27th (fashionistas, make haste!) and deliveries are scheduled for within 6 to 8 weeks.

Marketers at Burberry’s made the feed embeddable for anyone to host but the lookbook and purchase channel are solely accessible via the company’s website directly. No doubt this move will have (and still will do until June 27th) driven massive traffic to the website, and likely boosted both lead generation and conversion rates.

… Or has it?

Here’s the stream, for your eyes only… almost.

Here’s a summary of what you need to know in search marketing from last week, in order of recency… Click on headlines to read stories.

Friday, June 18th
Search Agency Update – What Are Companies Up To?
Search Seen As Biggest Single Winner Of U.S. Online Ad Spend In 2010 [Study]

Thursday, June 17th
Boston Globe Adopts Open-Source Neighborhood News Mapping Platform OpenBlock
Google Commerce Search 2.0 Means On-The-Fly Customization For Shoppers And Retailers Delight
AOL Dumps Bebo For Reported $10 Million

Wednesday June 16th
AdWords Now Tells Advertisers About Competitors’ Performance
Facebook Is A Major Video Ad Player And Zynga Its Secret Weapon

Tuesday June 15th
Twitter ‘Places’ Bold Move Towards Paid Search With Foursquare, Gowalla, Localeze, TomTom Ties
Zynga To Boost Asian Presence With $147 mln Investment From Softbank

Monday June 14th
Yahoo, Microsoft U.S. Search Market Shares Grew Fastest in May – comScore
Google vs Bing On Maps And User-Content Overlays

Happy reading !

Here’s a summary of what you need to know in search marketing from last week, in order of recency… Click on headlines to read stories.

Friday, June 11th
U.S. World Cup Searches Point To Portugal And Mexico Teams – Experian Hitwise
Twitter All Set to Monetize With Smallthought Buy, URL Shortener Launch, “You Both Follow” Feature

Thursday, June 10th
Bing vs Google Face-Off Still On: Bing Announces Search Index Boost, Social Results & More
Kenshoo Scales Up With Experian Hitwise, Demandware/NetSuite Deals, New Kenshoo CCO Offering

Wednesday, June 9th
Google Search Index Gets Caffeine Shot
Google Rolls Out Maps Navigation, Mobile Voice Search, Improved Gmail Chat, Caffeine
Apple Blocks Admob

Tuesday June 8th
Social Sites Impact On U.S. Consumers Purchasing Decision Growing Steadily [Study]
Big Bing Bang on iPhone, Maps, Site Enhancements After CashBack Farewell

Monday June 7th
Yahoo Steps Up Social And Content Strategy With Facebook Deal
Microsoft Kills Bing CashBack, A Great Idea With Gaping Loopholes

Happy reading !