Archive for December, 2010

As we enter the last day of 2010, here is the short cut to visualizing time from 550 BC to 2010. Today.
It’s the at-a-glance infographic that sums up the history of Social Media, starting with the postal services to the much publicized and criticized launch of Google Buzz. I found it on Skloog

History of Social Media

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D minus one and 2010 will be over!

As a follow up to Laurent François’ Social Media Marketing Trends 2010, here is a Flowtown infographic entitled Everybody Is Doing It: How Marketers Are Utilizing Social Media in 2010.

According to the figures, a whopping 65% of marketers have just recently started using social media. they spend one to five hours per week on the social sites, which, does not justify them outsourcing the task (86%). This shows how much the “newbies” understand or know about how social media actually works: it requires time and resources. Deriving quite logically from that, the first question they ask is “How do I measure return on investment on social media?” Budgets mean ROI and vice versa. At least, they are aware of the need to boost their use of social media: 81% intend to increase it in the future… with a one percent group strangely willing to decrease their usage. It would be interesting to find out the profiles of the one percent.

Here it is for you to discover. Click on the image to enlarge.

Everybody’s Doing It: How Marketers Are Utilizing Social Media In 2010
By Flowtown – Social Media Marketing Application

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As we pursue our journey to round up 2010, here is a guest post by Laurent François on Social Media Marketing Trends 2010. You already know Laurent, aka Citizen L, French Digital Player & Influencer whose What’s Going On In Social Media 2009 (Reloaded) I introduced to you in February.

He has updated his deck for the past year with the “aim to explain what Social Media is to people who are neither marketing-friendly nor “geek”, but who still use the channel.”

Laurent says:
“It could be my mum, a teacher, anyone! It has 3 goals:

1. try to demonstrate some of the elements that are at stake for us as citizens, in a very simple way
2. try to avoid “binarian” arguments: Social Media is neither evil nor Paradise Valley
3. structure my own thoughts: in a very pervasive world, I guess it’s highly important to frequently challenge our statements, to share a point of view and accept new ideas, remarks. Even sometimes anger is good to get ;)”

Here is the slide deck for 2010:

If you want to view all of Laurent’s work on Social Media, feel free to take a look at his Pearltree — also a great excuse to discover Pearltree if you don’t know about it yet. [Should you wish to find out more about the Pearltrees collaborative platform, contact Oliver Starr.]

Other productions by Laurent include his work on pervasive creativity.

Laurent is a prolific guy.
He used to be Head of Digital Influence at Ogilvy Paris and is now Head of Marketing & Development at Express Roularta Services.
His Twitter bio also reads as follows: “Social media on http://citizenL.fr and http://citizenl.net. Trends, fashion, marketing, WTF http://trendy-geek.com.”
He more than ever is the publisher of Tout Ca magazine.

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Following up on yesterday’s 2010 map of social networking, here is a palette of The 28 Flavors of Online Conversation in 2010.

It is the full 2010 online Conversation Prism, created and regularly updated by Brian Solis and creative agency JESS3. I found this on Fast Company’s Co.Design.

As the caption underlines, the state of online conversation evolves and grows and so is this palette.

Click on image to view full size.

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Well, it is that time of the year where you either look back at what has happened during tha past 12 months or look forward to what is likely to take place in the upcoming year.

Let’s start with a landscaping of social networking in 2010. I dug this visualization map on the ever-infographic-prolific Flowtown.

Click on image to enlarge.

The 2010 Social Networking Map

Some would argue that is it too exclusively U.S.-centered and does not give its rightful place to less-known networks in Japan for example.

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Ho ho ho… Merry Christmas everyone!

Did you know that the world’s biggest – literally – gift ever was the Statue of Liberty? Or that only one quarter of the gifts given and received yesterday will make it through to next Christmas? Or that this year, the U.S. average budget was the highest for presents and the Dutch dedicated the least cash for their gifts?

Here’s a visualization of data on Christmas 2010 Around The Globe by Venere.com, the travel accommodation service. I found it on the site of Daily Infographic.

Click on image to enlarge.

Results International is a leading corporate finance and strategy advisor to the global marcoms industry.
This is their view on the current phenomenon hitting the agencies landscape, morphing from PR/advertising/marketing/media/digital entities to Social and Engagement agencies.

I personally like slide 41 most as it literally slices up the various components of a social agency. We (my colleagues and I) like to call it an integrated agency.

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