In the “Practical” series of this blog: an at a glance cheat sheet to help market to female buyers.
Remember, women are half the market and in the U.S. alone, they account for over 85% of all purchasing decisions (source: Mindshare/Ogilvy Mather).

Here are two approaches that echoed for me: the 7 principles for marketing to women — all applicable for social media and the 7 key underlying insights for marketing to women.

7 PRINCIPLES FOR MARKETING TO WOMEN – all applicable for social media
This comes from Dr. Bob Deutsch, a cognitive anthropologist and a founder and president of a strategic branding and communications consultancy Brain Sells.

1. Pattern
2. Authenticities
3. Quality – note this one, it is a strong driver
4. Connectedness
5. Society
6. Quality of life
7. Reasonableness

Read the full post by I ❤ social media here.

Then, you also need to be aware of the…
7 KEY UNDERLYING INSIGHTS FOR MARKETING TO WOMEN.

1. There is no “women’s market” there’s “your women’s market
2. “Brand Lite” isn’t the answer
3. Communicate differently: value vs listing features
4. Understand that she’s always watching — Women are great at detecting inconsistencies.
5. Respect her
6. Embrace high standards — Women are suckers for quality
7. Be willing to commit — the dreaded “c” word.

Read more here

Convinced ? Let me know your thoughts.

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Comments
  1. I have the impression that the 7 principles for marketing to women are in fact taking on greater weight for men as well. Proof I supposed that women by and large are better endowed with the qualities required for collective preservation.

    I couldn’t help but notice that those same principles pretty well characterize the target customer for my company.
    It’s hard to make those principles leap out of the page and grab a hold of you !

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