Archive for April, 2010

A really clear and informative article by Ben Paynter of Fast Company for brands engaging in (vs wading through) the social media environment.

Read it here

Finally, a straight forward presentation on Facebook’s mind blowing and wicked Open Graph (announced at its “f8” developers’ conference). This one is readable and understandable by non-geek standards and we owe it to Quentin Mahe from Saint@RKCR/Y&R.
It’s about connecting the whole web together… socializing it all through Facebook – of course. In a word: making Facebook the first ever web glue !

Check it out.

Search industry jargon might seem scary to you but guess what, I’m aiming to make it as accessible as possible to the general public.
See how you read the article I just wrote for Search Engine Watch: Macroglossa’s Visual Search Engine Fails To Meet Basic Expectations (Search Marketing)

I’ll be doing more and more of these so if you want to start understanding what it’s all about and get the latest news, watch this space !

Follow Search Engine Watch on Twitter: @sewatch

Take a picture of your “Me-Time” and enter the competition to win a luxury weekend break for two, says Bingo Reviewer, the UK online bingo review site that I told you about last week.

Yes, THAT site which just turned totally utterly über social when it launched its redesigned look… Those guys are striking hard and fast. And you’re not dreaming.

The competition is open to all UK residents over the age of 18; prizes include a weekend break for two at the City Inn Hotel location of the winner’s choice in Britain, and an iPod nano. Just snap your “Me-Time” and you’re on !

A fabulous idea, especially since, much to my amazement, I was told that about 99.9% of Bingo players are women. Richard Sharp, the site owner surely knows how to treat the ladies (but hey, you could be a man too and benefit just the same!). “We… know that nearly all [our visitors] are hard working women and mums who love to play bingo and socialise online as a great way to unwind of an evening. Quite simply, our site is all about that rare ‘me-time’. We wanted to celebrate the re-launch and reward our visitors, by offering them a way to interact and share what is ‘me-time’ for them,” Sharp said.

For more details or to enter the competition, visit Competitions on Bingo Reviewer, and submit your ’me-time’ photo. Alternatively, check out also Bingo Review on Facebook and Twitter to get your updates.

Closing date for entries is midnight on 31st May, 2010.

Good luck !

PS: at HushPlush Bubbles, we surely like me-time AND plush places, aye aye !

A short and comprehensive at-a-glance guide to Search Engine Optimization (SEO) from Datadial

Exciting news in the world of UK online gaming ! Leading online bingo website has unveiled its brand new design. The best part is that it’s not just about having a super-sleek-newly-polished look but more importantly about integrating valuable new social features to enhance players’ experience.

Beyond providing information and reviews to popular sites like Foxy Bingo, now gives its visitors the capacity to interact and share their tips and experiences, with Bingo News & Gossip, a forum, competitions and user reviews.

Richard Sharp, owner and founder of the site said: “Early feedback has been excellent, and many regular users have told me they can’t wait to start connecting with fellow Bingo fans. Online Bingo is such a popular social activity and a perfect way to spend a little ‘me-time’, so we’re looking forward to developing our community throughout 2010”.

It looks like while the Casino Affiliate Convention took place last week in Amsterdam… the most exciting news was in the offing in the UK online gaming world.

Who in the world – literally – is interested in the Twitter content that I generate today ?

As promised, here’s a snapshot of my geographical metrics on Twitter once month on — but not just that. I’ve registered the situation at 3 different dates to show you the change. As for last time, the only metrics that I find interesting at this point is the geographical spread. Albeit also interesting, the quantity – or number of followers – doesn’t necessarily come into play for my purpose.

Last (and first) time I went there (read it here), my main geographical groups were predominantly comprised of U.S. followers with 52% of clicks on my links, with France standing at 14% and UK 11%.

Look at the evolution of the geographical spread below:

Source: HootSuite analytics

What happened ? I attended the SMWF (Social Media World Forum) in London on March 15-16th. Sure enough, I blogged (you noticed, no doubt — I mean they at SMWF did) about the event and my readership shifted geographically, accordingly.

There are strong beliefs out there that:
– you can only target your ‘original’ market, which, in my case, would mean France, since I’m based in Paris — WRONG
– once you have an audience, its geographical spread won’t change — WRONG again

So, what I’m trying to say is that there is no fatality about whom you attract to your content. You are the one who decides what your content will be and how you decide to make it evolve.
Born and bred totally cross- and multicultural, it was only natural for me to decide that my target audience would be global with a specific interest for the U.S. and U.K. markets where I’ve lived and worked for a number of years before settling in Paris.
The 3 graphs above demonstrate not only that it is possible but also that I can shift interest according to how I curate the content and brand it.
If you look at the particulars of Ukraine and Hungary … etc, you’ll find out that I was actually engaging people from those countries on very specific topics.

Fabulous, isn’t it ? (U.K.)
Awesome, right ? (U.S.)
Super, non ? (France)

Pick the place you want and just make it happen by curating your content accordingly.

So now, if you want to follow me, @merrybubbles, click on the right hand side Twitter follow button.
Let me know what industry you’re in and what metrics you’re watching in priority and for what purpose. Because, yes, the bottom line is: what’s your ultimate goal ?