Coca-Cola focuses on fans: user-centered social media strategy and content

Posted: February 19, 2010 in Branding / Content, Communication, Content curator, Design, Innovative, Inspiring, Public relations, Reputation management, Social Media, Visual identity
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I scream, you scream, we all scream for ice cream… Sounds somewhat familiar ? Well, we’re not quite talking about ice cream this time but about Coca-Cola, the worldwide brand.

Finally, branding gurus at the soft drinks giant got the right end of the stick: yes, consumers, and more precisely FANS of the pear-shaped bottled soda are now at the heart of the company’s social media strategy. Hurray !

Well done.

But wait… Why did it take so long ?

Anyway, check it out, it’s here:


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