Coca-Cola focuses on fans: user-centered social media strategy and content

Posted: February 19, 2010 in Branding / Content, Communication, Content curator, Design, Innovative, Inspiring, Public relations, Reputation management, Social Media, Visual identity
Tags: , , , , , , ,

I scream, you scream, we all scream for ice cream… Sounds somewhat familiar ? Well, we’re not quite talking about ice cream this time but about Coca-Cola, the worldwide brand.

Finally, branding gurus at the soft drinks giant got the right end of the stick: yes, consumers, and more precisely FANS of the pear-shaped bottled soda are now at the heart of the company’s social media strategy. Hurray !

Well done.

But wait… Why did it take so long ?

Anyway, check it out, it’s here:

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s