The Super Bowl, Ads & Everything Else

For advertisers, it’s not the game, it’s the audience and the scene. It’s the ads.

Ads: a few picks

The Force: it garnered over 10 million views before the game even started

You can view a rundown of all the ads on Sports Business Daily

There were those that were banned, like this raunchy PETA one:

Historically, Mashable also offers the list of the Top 10 Most Shared Super bowl Ads Of All Times for you to see.

The celebrities:
Loads of them were there. Hugh Jackman, John Travolta, Adam Sandler, Jennifer Aniston, Catherine Zeta-Jones, Micheal Douglas, Owen Wilson, Jamie Foxx… as cited by the Canadian Press. More such gossip on Hollywood Today and you can see pictures of the celeb attendees on DailyPress.

The social networks:
Some of the aforementioned “celebs” even shared their Super Bowl on social platforms. Will I Am from the Black Eyed Peas, for example, shared via Twitter his whole Super Bowl experience, from the pre-parties to the game itself. Check out the stream of pictures Will I Am took and shared.

WillIAm SuperBowl2011

Facebook was all into it too, riding the tidal wave: take a look at at their live voting system during the game. Beyond that, the digital marketing agency Twist Image, published earlier last week an article rightly entitled: Who Will Win The Superbowl? Facebook… That’s Who

And of course, all the ads were available on YouTube… All of them are on the ad blitz channel. Go vote for your favorite!

But there weren’t just the celebs or the brands. ‘Real’ people too. Yes. I, for one, plead guilty too for playing around with the topic on Twitter and posting away on Facebook via a local Super Bowl in Paris group. Twitter was buzzing with comments as the action unfolded. The best avatar of all was Michelle‘s. You remember her, right? Take a look: she sure is rooting for the Steelers*.

Michmski SuperBowl2011 Steelers

Which brings me to…

The audience, i.e. the fans:
Did you know that the President of the United States also hosted his own Super Bowl Party? I would have guessed so much but CNN really took it to the nitty gritty by publishing the menu of the White House Super Bowl party. Uh. No wonder debates about journalism are rife. But let’s leave that debate aside for now.

So. Fans. According to a New York Times articles, Gridiron Girls, women are becoming big fans. Right, Michelle?

This leads me to the last but not least part of this quick roundup: the funkiest video by the one and only — Michelle. Go STEEEEELERS*!

*As I write this up, the game is ongoing so there is no reflection in this post of the upcoming score. I was showing the Packers some love… just because it seemed everyone was for the Steelers. LOL

UPDATE: 4.20 AM Paris time – The Packers have won! Congratulations!!! See you all next year – live from the U.S. maybe?

How Marketers Are Utilizing Social Media In 2010 [Infographic]

D minus one and 2010 will be over!

As a follow up to Laurent François’ Social Media Marketing Trends 2010, here is a Flowtown infographic entitled Everybody Is Doing It: How Marketers Are Utilizing Social Media in 2010.

According to the figures, a whopping 65% of marketers have just recently started using social media. they spend one to five hours per week on the social sites, which, does not justify them outsourcing the task (86%). This shows how much the “newbies” understand or know about how social media actually works: it requires time and resources. Deriving quite logically from that, the first question they ask is “How do I measure return on investment on social media?” Budgets mean ROI and vice versa. At least, they are aware of the need to boost their use of social media: 81% intend to increase it in the future… with a one percent group strangely willing to decrease their usage. It would be interesting to find out the profiles of the one percent.

Here it is for you to discover. Click on the image to enlarge.

By Flowtown – Social Media Marketing Application

Feel free to comment, copy, embed, share… and always name the original source. Thanks!

The 2010 Social Networking Map [Infographic]

Well, it is that time of the year where you either look back at what has happened during tha past 12 months or look forward to what is likely to take place in the upcoming year.

Let’s start with a landscaping of social networking in 2010. I dug this visualization map on the ever-infographic-prolific Flowtown.

Click on image to enlarge.

Some would argue that is it too exclusively U.S.-centered and does not give its rightful place to less-known networks in Japan for example.

Feel free to comment, copy, embed, share and always name the original source. Thanks!

Guy Walks Across America

As I’m readying to go see my friend Teresa Herrera (yes, check that link, will ya?) in L.A., I wanted to share my discovery mood through this video. “Guy Walks Across America” went viral right away: it’s a man trekking from the Brooklyn Bridge to the Golden Gate Bridge in 2 minutes.

Here it is for you to enjoy. See if you can spot places you recognize and tell me which they are.

This post is dedicated to Teresa Herrera

The Fellowhip Of The Vuvuzela [Video Power]

I just couldn’t help sharing this with you. It’s World Cup-related, silly and fun. Especially if you have seen The Fellowship Of The Ring.

This goes to show the power of video and video editing… YouTube sure is banking on that option. Yes, it was all an excuse to tell you that: YouTube has launched video editing in the cloud. Don’t ask me what the cloud part means, hold it right there. What I (and you) need to know as (potential) users is that now it’s easy and at our fingertips.

Now here’s the explanation: