Social advertising is always tricky. How efficient, how sticky will this video prove to be? What impact will the call for action have? … But let’s start with one simple question first: how do *you* like it?
Posts Tagged ‘women’
Tags: bras, breast cancer, cure, fight, Love/Avon, women
Tags: bingo reviewer, Britain, city inn, competition, contest, Facebook, flickr, gaming, me-time, photos, picture, redesign, Social Media, Twitter, UK, women
Take a picture of your “Me-Time” and enter the competition to win a luxury weekend break for two, says Bingo Reviewer, the UK online bingo review site that I told you about last week.
Yes, THAT site which just turned totally utterly über social when it launched its redesigned look… Those guys are striking hard and fast. And you’re not dreaming.
The competition is open to all UK residents over the age of 18; prizes include a weekend break for two at the City Inn Hotel location of the winner’s choice in Britain, and an iPod nano. Just snap your “Me-Time” and you’re on !
A fabulous idea, especially since, much to my amazement, I was told that about 99.9% of Bingo players are women. Richard Sharp, the site owner surely knows how to treat the ladies (but hey, you could be a man too and benefit just the same!). “We… know that nearly all [our visitors] are hard working women and mums who love to play bingo and socialise online as a great way to unwind of an evening. Quite simply, our site is all about that rare ‘me-time’. We wanted to celebrate the re-launch and reward our visitors, by offering them a way to interact and share what is ‘me-time’ for them,” Sharp said.
For more details or to enter the competition, visit Competitions on Bingo Reviewer, and submit your ’me-time’ photo. Alternatively, check out also Bingo Review on Facebook and Twitter to get your updates.
Closing date for entries is midnight on 31st May, 2010.
Good luck !
PS: at HushPlush Bubbles, we surely like me-time AND plush places, aye aye !
Tags: 101, Branding, Communication, how to, marketing, PR, Public relations, purchasing decision, purchasing power, Social Media, women
In the “Practical” series of this blog: an at a glance cheat sheet to help market to female buyers.
Remember, women are half the market and in the U.S. alone, they account for over 85% of all purchasing decisions (source: Mindshare/Ogilvy Mather).
Here are two approaches that echoed for me: the 7 principles for marketing to women — all applicable for social media and the 7 key underlying insights for marketing to women.
7 PRINCIPLES FOR MARKETING TO WOMEN – all applicable for social media
This comes from Dr. Bob Deutsch, a cognitive anthropologist and a founder and president of a strategic branding and communications consultancy Brain Sells.
3. Quality – note this one, it is a strong driver
6. Quality of life
Read the full post by I <3 social media here.
Then, you also need to be aware of the…
7 KEY UNDERLYING INSIGHTS FOR MARKETING TO WOMEN.
1. There is no “women’s market” there’s “your women’s market”
2. “Brand Lite” isn’t the answer
3. Communicate differently: value vs listing features
4. Understand that she’s always watching — Women are great at detecting inconsistencies.
5. Respect her
6. Embrace high standards — Women are suckers for quality
7. Be willing to commit — the dreaded “c” word.
Read more here
Convinced ? Let me know your thoughts.