Have you ever wondered, in the end, what the words “buzz” or “viral” meant in terms of web ?
Yes, it’s exactly the same as in “organic” (yet another geeky term for “real”) life:
. “Buzz” is the word of mouth that turns a simple event/fact into an online gigantic tide.
. “Viral” is a piece of information that spreads, well yes, like a virus, and swells into a virtual tsunami.
Blunders or gestures made by famous people tend to instantly go viral: within a few minutes, or an hour, the whole world can see it AND comment on it.
Why did I decide to write on this, you say ?
Well, because this week, something happened in Haïti that perfectly illustrates my point. Have you heard of former U.S. President George W Bush wiping his hand on his predecessor, President Bill Clinton ? I almost put “supposedly” there but frankly, once you see the video, there’s not much doubt left.
… But I could be totally wrong. What do you think George Bush is doing ? Patting, poking,…. (what else is there?) Bill Clinton ?
You’re about to watch BBC footage that has been viewed over 700 00 times since it happened on Tuesday: now *that*’s buzz, that’s viral.
… Guess what ? This is not the first time President George W Bush is being caught red-handed (literally) with questionable manners: he already did it once on David Letterman’s show. Acutally, it wasn’t during the show but during a commercial break. Watch this, he actually… yes… is wiping his glasses on a woman’s top (a jacket, presumably) while she’s got her back turned to him.
When you’re famous, you’ve got to watch yourself before the whole world watches and judges you. When you’re famous, you actually make an impact on people so, again, watch yourself ! And you thought they’d know, right ?
Point made on viral and buzz. End of my virtual tissue demo.
So what do YOU think was happening in the Haïti video ?