If you live in the U.S., you may know about this ad, the Old Spice Ad. Those guys have been shooting a whole series of self-deprecating videos but mostly, they have been bridging the gaps between what you expect traditionally from ads to take them to another level. So what they did is to involve their Old Spice character into Twitter conversations and challenges. Watch those two videos, you’ll see what I mean and why Old Spice is trending high on the chirpy platform:
Taking on someone’s friend:
And… more recently proposing on behalf of a Tweep (i.e. Twitter user):
Mashable tells us the lady has said yes… in real life.