Happiness And The Power Of Social Technology [VIDEO]

In this video, Jennifer Aaker, General Atlantic Professor of Marketing at Stanford, shares her work on happiness and social technology. I particularly like her innovative, narrative approach.

Enjoy the video:

Your thoughts on happiness?…

The IT – Happiness Correlation [study]

In case you missed it, UK research firm BCS has published a study showing a clear link between ownership/use of IT and happiness.

Sampling 35000 people globally, BCS found that IT provides people with an increased sense of freedom (+15%) and feeling of well-being. Life satisfaction increases by 10% with IT access, the study suggests.
Overall, access to communication devices was found to be the most valued.

Other research so far had tended to show the opposite, i.e. technology degrades quality of life as the frontier between work and private life becomes blurred with the use of smartphones and other such devices with constant access to the web and to email.

So what’s the deal? If you’d like to find out more, here’s BCS’ study, courtesy of Mashable.

View this document on Scribd

Does access to IT infrastructure or ownership of IT devices make you happy and how ?