NEWS ! HushPlush Bubble, ESP Talent Enter European Partnership

Barcelona / Paris, May 4th, 2010 — HushPlush Bubbles and ESP Talent are proud to announce that they have joined forces to further broaden their respective European presence.

Talking about the alliance, HushPlush Bubble founder and content curator, Liva Judic, said the move will enable HushPlush Bubble to provide its readers with valuable content that will bring them job ads right on their everyday social media aggregator page.
“I am very happy that ESP Talent has elected to partner with HushPlush Bubbles to reach out to all digital, IT, communication/media, and marketing professionals reading our content. Inevitably, a number of the blog’s audience can be potential candidates for the jobs ESP Talent has to offer,” she said.

ESP Talent director Eleanor Bannister said: “The demand for internationally mobile professionals in the Digital, Media and IT arenas to mention just a few, means we are working across European borders to help our clients identify real talent. Partnering with HushPlush Bubble means we can help our clients realise valuable opportunities, and assist hiring managers access the right personnel. We are all looking forward to working with HushPlush Bubble – and to hearing from candidates.”

HushPlush Bubble is the dedicated social media blog of Ayna Partners, a company focused on enhancing the Human Capital of internationals, both on an individual and business level. Ayna Partners works with organic approaches like coaching, training and mentoring and at the same time harnesses the power of social media by providing curated content for digital supports, including its HushPlush Bubble blog.
Ayna Partners managing partner as well as HushPlush Bubble founder and content curator, Liva Judic, also writes for Incisive Media’s Search Engine Watch magazine, and is contributing to The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change, a book on social media good (due out in September 2010) by Stanford University Pr Jennifer Aaker and co-author Andy Smith, principal at Vonavona Ventures.

ESP Talent, a leading Executive Search Agency, is recognized for providing a bridge between Spain and the wider international business world for hiring, team-building, human performance and consultancy services, delivering results in all major sectors from operational to C-Level roles. ESP Talent’s specialist knowledge in recruitment, selection and team development, means that we understand and can resolve even the most complex resourcing projects while helping professionals with their next career move.
Given increasing demand from our clients to work at a pan-European level, we are delighted to be partnering with HushPlush Bubble, enabling you to access our international searches.

For further information please contact:

Liva Judic, HushPlush Bubble Blog – info@aynapartners.com.
Follow her on Twitter: http://www.twitter.com/merrybubbles and Facebook http://www.facebook.com/Liva.S.Judic
Visit HushPlush Bubble: http://livajudic.wordpress.com/

Eleanor Bannister, ESP Talent Ltd: eleanor.bannister@esptalent.com
Visit ESP Talent’s website: http://www.esptalent.com and follow on: http://www.twitter.com/esptalent

The State Of Twitter… On Paper [Infographic]

Another Twitter update, this one short and sweet, from The Next Web.

Twitter Usage in America 2010 from Tom Webster – Edison Research [Webinar]

Thumbs up for this really comprehensive webinar on how Twitter is perceived and used in the U.S.

The report is, I quote: “derived from the Edison Research/Arbitron Internet and Multimedia Series. This study presents three years of tracking data from a nationally representative telephone survey (via landline and mobile phone) of 1,753 Americans, and was conducted in February 2010. This report details new data on the awareness and usage of Twitter, along with user demographics, status updating behaviors, brand following activity and even an early look at location-based social networking. The study was originally presented on Thursday, April 29th, in an online presentation.

Highlights of the study include:

Awareness of Twitter has exploded from 5% of Americans 12+ in 2008 to 87% in 2010 (by comparison, Facebook’s awareness is 88%)

Despite equal awareness, Twitter trails Facebook significantly in usage: 7% of Americans (17 million persons) actively use Twitter, while 41% maintain a profile page on Facebook.

Nearly two-thirds of active Twitter users access social networking sites using a mobile phone

51% of active Twitter users follow companies, brands or products on social networks”

>>>>>  To view the full webinar, click here

Link – Five Steps For Consumer Brands To Earn Social Currency

A really clear and informative article by Ben Paynter of Fast Company for brands engaging in (vs wading through) the social media environment.

Read it here

My Own Metrics On Twitter: March/April 2010

Who in the world – literally – is interested in the Twitter content that I generate today ?

As promised, here’s a snapshot of my geographical metrics on Twitter once month on — but not just that. I’ve registered the situation at 3 different dates to show you the change. As for last time, the only metrics that I find interesting at this point is the geographical spread. Albeit also interesting, the quantity – or number of followers – doesn’t necessarily come into play for my purpose.

Last (and first) time I went there (read it here), my main geographical groups were predominantly comprised of U.S. followers with 52% of clicks on my links, with France standing at 14% and UK 11%.

Look at the evolution of the geographical spread below:

Source: HootSuite analytics

What happened ? I attended the SMWF (Social Media World Forum) in London on March 15-16th. Sure enough, I blogged (you noticed, no doubt — I mean they at SMWF did) about the event and my readership shifted geographically, accordingly.

There are strong beliefs out there that:
- you can only target your ‘original’ market, which, in my case, would mean France, since I’m based in Paris — WRONG
- once you have an audience, its geographical spread won’t change — WRONG again

So, what I’m trying to say is that there is no fatality about whom you attract to your content. You are the one who decides what your content will be and how you decide to make it evolve.
Born and bred totally cross- and multicultural, it was only natural for me to decide that my target audience would be global with a specific interest for the U.S. and U.K. markets where I’ve lived and worked for a number of years before settling in Paris.
The 3 graphs above demonstrate not only that it is possible but also that I can shift interest according to how I curate the content and brand it.
If you look at the particulars of Ukraine and Hungary … etc, you’ll find out that I was actually engaging people from those countries on very specific topics.

Fabulous, isn’t it ? (U.K.)
Awesome, right ? (U.S.)
Super, non ? (France)

Pick the place you want and just make it happen by curating your content accordingly.

So now, if you want to follow me, @merrybubbles, click on the right hand side Twitter follow button.
Let me know what industry you’re in and what metrics you’re watching in priority and for what purpose. Because, yes, the bottom line is: what’s your ultimate goal ?