The State Of Twitter… On Paper [Infographic]

Another Twitter update, this one short and sweet, from The Next Web.

Twitter Usage in America 2010 from Tom Webster – Edison Research [Webinar]

Thumbs up for this really comprehensive webinar on how Twitter is perceived and used in the U.S.

The report is, I quote: “derived from the Edison Research/Arbitron Internet and Multimedia Series. This study presents three years of tracking data from a nationally representative telephone survey (via landline and mobile phone) of 1,753 Americans, and was conducted in February 2010. This report details new data on the awareness and usage of Twitter, along with user demographics, status updating behaviors, brand following activity and even an early look at location-based social networking. The study was originally presented on Thursday, April 29th, in an online presentation.

Highlights of the study include:

Awareness of Twitter has exploded from 5% of Americans 12+ in 2008 to 87% in 2010 (by comparison, Facebook’s awareness is 88%)

Despite equal awareness, Twitter trails Facebook significantly in usage: 7% of Americans (17 million persons) actively use Twitter, while 41% maintain a profile page on Facebook.

Nearly two-thirds of active Twitter users access social networking sites using a mobile phone

51% of active Twitter users follow companies, brands or products on social networks”

>>>>>  To view the full webinar, click here

Link – Five Steps For Consumer Brands To Earn Social Currency

A really clear and informative article by Ben Paynter of Fast Company for brands engaging in (vs wading through) the social media environment.

Read it here

UK’s Bingo-Reviewer.com adds social features to facelifted website

Exciting news in the world of UK online gaming ! Leading online bingo website Bingo-Reviewer.com has unveiled its brand new design. The best part is that it’s not just about having a super-sleek-newly-polished look but more importantly about integrating valuable new social features to enhance players’ experience.

Beyond providing information and reviews to popular sites like Foxy Bingo, Bingo-Reviewer.com now gives its visitors the capacity to interact and share their tips and experiences, with Bingo News & Gossip, a forum, competitions and user reviews.

Richard Sharp, owner and founder of the site said: “Early feedback has been excellent, and many regular users have told me they can’t wait to start connecting with fellow Bingo fans. Online Bingo is such a popular social activity and a perfect way to spend a little ‘me-time’, so we’re looking forward to developing our community throughout 2010”.

It looks like while the Casino Affiliate Convention took place last week in Amsterdam… the most exciting news was in the offing in the UK online gaming world.

My Own Metrics On Twitter: March/April 2010

Who in the world – literally – is interested in the Twitter content that I generate today ?

As promised, here’s a snapshot of my geographical metrics on Twitter once month on — but not just that. I’ve registered the situation at 3 different dates to show you the change. As for last time, the only metrics that I find interesting at this point is the geographical spread. Albeit also interesting, the quantity – or number of followers – doesn’t necessarily come into play for my purpose.

Last (and first) time I went there (read it here), my main geographical groups were predominantly comprised of U.S. followers with 52% of clicks on my links, with France standing at 14% and UK 11%.

Look at the evolution of the geographical spread below:

Source: HootSuite analytics

What happened ? I attended the SMWF (Social Media World Forum) in London on March 15-16th. Sure enough, I blogged (you noticed, no doubt — I mean they at SMWF did) about the event and my readership shifted geographically, accordingly.

There are strong beliefs out there that:
- you can only target your ‘original’ market, which, in my case, would mean France, since I’m based in Paris — WRONG
- once you have an audience, its geographical spread won’t change — WRONG again

So, what I’m trying to say is that there is no fatality about whom you attract to your content. You are the one who decides what your content will be and how you decide to make it evolve.
Born and bred totally cross- and multicultural, it was only natural for me to decide that my target audience would be global with a specific interest for the U.S. and U.K. markets where I’ve lived and worked for a number of years before settling in Paris.
The 3 graphs above demonstrate not only that it is possible but also that I can shift interest according to how I curate the content and brand it.
If you look at the particulars of Ukraine and Hungary … etc, you’ll find out that I was actually engaging people from those countries on very specific topics.

Fabulous, isn’t it ? (U.K.)
Awesome, right ? (U.S.)
Super, non ? (France)

Pick the place you want and just make it happen by curating your content accordingly.

So now, if you want to follow me, @merrybubbles, click on the right hand side Twitter follow button.
Let me know what industry you’re in and what metrics you’re watching in priority and for what purpose. Because, yes, the bottom line is: what’s your ultimate goal ?