Social Media: Its Future, Brand Implications, … And Free Tools

Today’s post is a walk in the park ! My role is merely to introduce two awesome presentations that were made at the SMWF:

Free Tools for Social Media (research and measurement), by Beth Granter of NixonMcInnes

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The Future Of Social Media And Its Implications For Brands, by Adam Graham, Operations Partner of Saint@RKCR/Y&R.

For this latter one, I particularly liked Adam’s 4Cs of ‘brand intimacy’ with customers (yes, obvious reference to the 4C for diamonds …):
1. Culture
2. Conversation
3. Collaboration
4. Compensation