Archive for the ‘useful’ Category

Following up on yesterday’s 2010 map of social networking, here is a palette of The 28 Flavors of Online Conversation in 2010.

It is the full 2010 online Conversation Prism, created and regularly updated by Brian Solis and creative agency JESS3. I found this on Fast Company’s Co.Design.

As the caption underlines, the state of online conversation evolves and grows and so is this palette.

Click on image to view full size.

Feel free to comment, copy, embed, share and always name the original source. Thanks!

Who sleeps with their cellphone? Odd question… This infographic by Flowtown will tell you who… and much more about the behavior of American adults as regards their uses of mobile phones.

How are adults using mobile phones?

How are adults using mobile phones?

Comments are yours.

Let’s get back to figures and other more quantifiable elements of the web. ^^
Here’s a presentation on the future of the Internet by 2020 conducted and presented by Pew Internet Director, Lee Rainie, at Project Digital Capital Week National Geographic.

Here’s a summary of what you need to know in search marketing from last week, in order of recency… Click on headlines to read stories.

Friday, June 18th
Search Agency Update – What Are Companies Up To?
Search Seen As Biggest Single Winner Of U.S. Online Ad Spend In 2010 [Study]

Thursday, June 17th
Boston Globe Adopts Open-Source Neighborhood News Mapping Platform OpenBlock
Google Commerce Search 2.0 Means On-The-Fly Customization For Shoppers And Retailers Delight
AOL Dumps Bebo For Reported $10 Million

Wednesday June 16th
AdWords Now Tells Advertisers About Competitors’ Performance
Facebook Is A Major Video Ad Player And Zynga Its Secret Weapon

Tuesday June 15th
Twitter ‘Places’ Bold Move Towards Paid Search With Foursquare, Gowalla, Localeze, TomTom Ties
Zynga To Boost Asian Presence With $147 mln Investment From Softbank

Monday June 14th
Yahoo, Microsoft U.S. Search Market Shares Grew Fastest in May – comScore
Google vs Bing On Maps And User-Content Overlays

Happy reading !

A provocative Friday read from guest contributor Zeke Camusio, founder of Internet marketing company http://www.TheOutsourcingCompany.com. Happy reading and happy weekend to everyone!

My parents always told me that I needed to work hard in order to be successful. As I started growing up, I realized that not only was this not true, but the hardest working people I knew were always struggling and people who weren’t working half as hard were ten times more successful. This made me re-think everything.

I know a lot of rich people and they approach business very differently from the way most entrepreneurs do. Some of them work hard and some of them don’t, but they all work SMART. I know, you’ve heard it before, “working smart is more important than working hard”, but, what does working smart mean anyway?

A friend of mine explained this to me with only one word: “leverage”. He told me that rich people are experts at using other people’s resources and helping them benefit them from the same deals they do.

Other People’s Money
Successful businesspeople know that you don’t need your own money to succeed. A lot of people have a lot of money and they’re just waiting for the perfect opportunity to invest it.

Other People’s Connections
Let’s say you’re trying to get an appointment with the CEO of a venture capital firm. Would it be a lot easier if your partner introduced you to her?

Other People’s Ideas
Successful people get approached all the time by entrepreneurs with great business ideas.

Other People’s Time
Maybe you have the money, an idea and the connections, but don’t have the time to launch a new venture. Well, there are thousands of qualified people out there who have the time to help you.

Other People’s Experience
If you were to open a restaurant, would you rather do it yourself or with someone who already owns five successful restaurants in town?

Last But Not Least – Create Win-Win Situations
Just to be clear: using other people’s resources doesn’t mean that they’re doing you a favor. You have to offer them a deal that works for them too.

Summary
Successful businesspeople are connectors. They use other people’s resources to build great things. They see the full picture and put the pieces together. Learn from them and emulate what they do.

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A thought provoking act. This is exactly where I draw the line between selfishness and business. Truth is, connectors are great at giving but it’s harder for them to take. I highly recommend reading Malcolm Gladwell’s The Tipping Point, where he explains the three types of people who, once connected, can create a buzz, a viral spread of anything. The connectors, the mavens and the salespeople.
Which one are you ?