Last week’s summary in order of recency… Click on headlines to read stories. No stories on Monday, May 29th, Memorial Day.
First, a thank you note to and from our editor, Jonathan Allen aka @jc1000000
Search Marketing Thought-Leadership Recap, May 2010
Friday June 4th
Local Search Localeze Launches Business Registration Manager To Boost Customer Confidence
DoubleClick Invests In Real-Time Online Ads Bidding With Invite Media Buy
Thursday June 3rd
U.S. April Mobile Searches Get 90% Boost Via Apps, 50% Via Browsers; Social Networking Still Biggest
Online Video Is Really The Next Big Thing [Study]
Marin Software Raises $11.2 Mln To Boost Development
Wednesday June 2nd
WordTracker Partners With Majestic SEO To Create Link Building Intelligence Tool
World Cup 2010 Sets UK Searches Abuzz
Advertisers’ Budget Splurge On “Lost” Finale Well Worth Their Money – And Yours
–> this is my favorite ! Amazing numbers, if you ask me
Tuesday June 1st
Apple Faces Multiple DoJ And FTC Inquiries Over Music, Adobe And Mobile Ads
Facebook Under U.S. Judiciary Committee Scrutiny Over Privacy Issues
Foursquare Inks Refinery Media Deal in Singapore
Happy reading !
A quick look at ‘where on earth’ my Twitter followers are located…
Compared to the previous graph, the spread has changed again to refocus more on the U.S., now even with the U.K., which had been heading last month’s spread.
It’s quite logical since content was retargeted towards that geographical area, especially with my daily Search Marketing News contributions on Search Engine Watch.
Let’s see where this takes us next month.
Who in the world – literally – is interested in the Twitter content that I generate today ?
As promised, here’s a snapshot of my geographical metrics on Twitter once month on — but not just that. I’ve registered the situation at 3 different dates to show you the change. As for last time, the only metrics that I find interesting at this point is the geographical spread. Albeit also interesting, the quantity – or number of followers – doesn’t necessarily come into play for my purpose.
Last (and first) time I went there (read it here), my main geographical groups were predominantly comprised of U.S. followers with 52% of clicks on my links, with France standing at 14% and UK 11%.
Look at the evolution of the geographical spread below:
Source: HootSuite analytics
What happened ? I attended the SMWF (Social Media World Forum) in London on March 15-16th. Sure enough, I blogged (you noticed, no doubt — I mean they at SMWF did) about the event and my readership shifted geographically, accordingly.
There are strong beliefs out there that:
- you can only target your ‘original’ market, which, in my case, would mean France, since I’m based in Paris — WRONG
- once you have an audience, its geographical spread won’t change — WRONG again
So, what I’m trying to say is that there is no fatality about whom you attract to your content. You are the one who decides what your content will be and how you decide to make it evolve.
Born and bred totally cross- and multicultural, it was only natural for me to decide that my target audience would be global with a specific interest for the U.S. and U.K. markets where I’ve lived and worked for a number of years before settling in Paris.
The 3 graphs above demonstrate not only that it is possible but also that I can shift interest according to how I curate the content and brand it.
If you look at the particulars of Ukraine and Hungary … etc, you’ll find out that I was actually engaging people from those countries on very specific topics.
Fabulous, isn’t it ? (U.K.)
Awesome, right ? (U.S.)
Super, non ? (France)
Pick the place you want and just make it happen by curating your content accordingly.
So now, if you want to follow me, @merrybubbles, click on the right hand side Twitter follow button.
Let me know what industry you’re in and what metrics you’re watching in priority and for what purpose. Because, yes, the bottom line is: what’s your ultimate goal ?
A thank you note for those who contributed to World Water Day yesterday by clicking on the Social Vibe section.
As usual, there’s only one day per year officially dedicated to safe drinking water but it’s everyday that unsafe water kills people… more than Aids or war (see video).
Keep helping !
Liva Judic