My Own Metrics On Twitter: March/April 2010

Who in the world – literally – is interested in the Twitter content that I generate today ?

As promised, here’s a snapshot of my geographical metrics on Twitter once month on — but not just that. I’ve registered the situation at 3 different dates to show you the change. As for last time, the only metrics that I find interesting at this point is the geographical spread. Albeit also interesting, the quantity – or number of followers – doesn’t necessarily come into play for my purpose.

Last (and first) time I went there (read it here), my main geographical groups were predominantly comprised of U.S. followers with 52% of clicks on my links, with France standing at 14% and UK 11%.

Look at the evolution of the geographical spread below:

Source: HootSuite analytics

What happened ? I attended the SMWF (Social Media World Forum) in London on March 15-16th. Sure enough, I blogged (you noticed, no doubt — I mean they at SMWF did) about the event and my readership shifted geographically, accordingly.

There are strong beliefs out there that:
- you can only target your ‘original’ market, which, in my case, would mean France, since I’m based in Paris — WRONG
- once you have an audience, its geographical spread won’t change — WRONG again

So, what I’m trying to say is that there is no fatality about whom you attract to your content. You are the one who decides what your content will be and how you decide to make it evolve.
Born and bred totally cross- and multicultural, it was only natural for me to decide that my target audience would be global with a specific interest for the U.S. and U.K. markets where I’ve lived and worked for a number of years before settling in Paris.
The 3 graphs above demonstrate not only that it is possible but also that I can shift interest according to how I curate the content and brand it.
If you look at the particulars of Ukraine and Hungary … etc, you’ll find out that I was actually engaging people from those countries on very specific topics.

Fabulous, isn’t it ? (U.K.)
Awesome, right ? (U.S.)
Super, non ? (France)

Pick the place you want and just make it happen by curating your content accordingly.

So now, if you want to follow me, @merrybubbles, click on the right hand side Twitter follow button.
Let me know what industry you’re in and what metrics you’re watching in priority and for what purpose. Because, yes, the bottom line is: what’s your ultimate goal ?

iPad Launch: One Week On — What Is This All About ?

Were you part of the frenzy ? Or, like myself, did you just sit back, relax and watch the crazy crowds swim and sink in ?

Let’s start on a fun note first …
What’s tha iPad but a big flat screen with an iPhone for an engine ?

“iPad Exposed” by Ed Pimentl

More seriously, a quick glance at the thing, thanks to James Keller at Small Society

iPad User Experience: A Quick Lesson in 4 Parts

It seems to me that this is a tool for nomadic entertainment purposes rather than work. As I was discussing with a French dude versed into urban nomadism this week, the iPad would be an “item to buy and accommodate your kids to, for it is the door to the future and the symbol of innovation going forward”.
Nice quote. The Ipad as a cross-generational item ? Interesting approach.

Sanja Rastovac, founder of geeks clothing brand wtf Jeans, told me the other day that they’d already received a request for a garment including an iPad pocket… but Shushhh, it’s still in the offing as we speak !

So… depending on where on the planet you’re located… Did you get one or are you planning on getting one ? Let us know here what you think of the latest craze in geekdom.

Glee ! More Social Media Metrics From #smwf

You’ll be happy to hear that after a few days away from blogging, I’m back with more long-range material on social media metrics from Facebook.
More precisely, it is the presentation Muhammad Karim, Mars’ Senior Brand Manager.

I’ve been asked many a time for a list of tools for measuring Social Media ROI. Look page 8, “Choose Your Poison”: it’s all — or mostly — there.
All yours.

Successfully Monitoring And Measuring Social Media Campaigns

If you’d like to read his original post on this, click HERE.

Please refer the two following posts for elements on social media strategy and metrics garnered from smwf: Top 5 trending and hot topics at #smwf 2010 and Clues from #smwf 2010 and Socrates to a winning digital strategy !

Fringe smwf: Meet My Peeps

The last and most personal one of my series of posts in covering the SMWF ! TGIF !!

I’d really like to introduce you to the people who I think are innovative forward thinkers and great to be around.

Top participant: Josh Chandler
At 19, he was by far the youngest blogger / influencer. And despite his post on the logistics of the conference, he was also, by far, the most upbeat, about smwf when most were disappointed. AND he also holds the record of the most helpful guy around, running from the conference rooms to the bloggers lounge to lend his iPhone charger to bloggers he’d never met before.

Top brand name and product discovery: wtfJeans ! A line of jean’s specifically designed for geeks, it keeps your stuff (all of it) snug . A great idea by Sanja Rastovac who’s also a blogger.
Sanja is the girl with the red hair and the great ideas: her business card is half the size of yours (not mine, obviously, since I don’t do biz cards) and says “Remember me , I’m the one with red hair!”. Then there are 2 keys, one “delete” and another “save”. The perfect geeky girl statement. I LOVE it !

Friendliest exhibitors: the Viadeo team.
Yes, it is another online social/professional network but its focus markets are the southern ones. Smart thinking. They have properly staffed their stand with 4 people (5 at times) and offered daily sweepstakes for a magnum of Moët & Chandon champagne … and had huge, I mean HUGE, — erm… shall I call them vase-like containers ? — huge containers filled with sweets and lollipops (lollies as they say in the UK) of all sorts.
On top of that, I had the opportunity to talk business with them. I’m actually on their network and well, as you may have noticed, the code of the share button for Viadeo was corrupted and I had to tell them… They thanked me with even more sweets (how old am I, exactly again ?).
—> A special mention to Wayne Gibbins (@waynegibbins) who’s currently on some beach in Asia (it’s ok for some, eh ?) and Rosveisa Curioca (@Rosveisa) their über multi-cultural and social girl. You guys are definitely good at socializing on and off line !!

Multi-lingual blogger Karin Aldea put me to shame. I can speak a few languages but have elected to blog in English. She, on the other hand, tweets and blogs in three languages: English, Hebrew and… not sure about the third one but I think it’s French, eh oui ! She came all the way from Tel Aviv, Israel.
Am impressed.

Finally, an impromptu group of bloggers formed at smwf at the “bloggers lounge”, as the first day was drawing to an end.

I’d spoken to Chloe Nicholls, aka @ThatGirl_Chloe on Twitter but not seen her. She recognized my smile as she came and sat next to me at the lounge.
Sanja I’d met in the morning as I was trying to get connected to the more-than-unreliable wifi juice. She sat there too at the end of the first afternoon.
Nichola Stott was typing away all day and I sort of just walked up to her and started chit chatting. She is very very very much the dream professional and business owner. Her drive and energy are truly inspiring.

Then, last but not least as she’s co-moderating the SixDegs event organization issue with me on here, Hannah Keys, aka @hannahrohi from Skimlinks. Thank you Hannah for diving right in !

So there, see, I did have a good time.

And I networked as usual. This morning, Nichola sent out a really great #FF to me as “Multi-lingual and uber-social @merrybubbles is one kick-ass blogger.”

Thank you !

In conclusion: smwf wasn’t all that bad — thanks to the fringe happenings !

SMWF Bloggers’ De-Light: voice how you feel and make suggestions for SixDegs

Hello,

If you’re reading this, it’s probably because you’ve seen tweets going around: we’re collecting your comments and will be sending them onto SixDegrees.

Ian, SixDegs’ Managing Director, has gotten in touch with us and we’ve decided to step up to the plate and be constructive about it.
Thank you to those of you who have already left they contribution on the original post , they will be taken into account.

We’re setting this one up just for you to vent (yes!) and contribute positively :

–> what were your expectations for smwf ?
–> how would you suggest SixDegrees deals with it at next year’s event ?

Hannah Keys, aka Hannarohi of Skimlinks and myself have joined forces to co-moderate.

The floor is yours, fire away !

Image source: SAUWS