Where To Now?

Hello!

I’ve been away for a long time… A few things have changed, including accepting a full time job focused on content in a PR company.

So the question is critical: what to blog about now? Please bear with me while I finish figuring this out. It may take a more story-telling turn or a visual/design approach. I strongly believe in telling the stories behind the known facts — like the personal stories behind great companies or amazing people, for example. I also am of those who think that informative visualizations (i.e. infographics) is key in today’s communication modes.

Personal. Human. Infographics. Design. These are the directions the editorial path may take. Do suggest if you have requests or wishes, find me on Merrybubbles

Let’s move forth!

Liva

Hermès Tokyo Window Display

Beautiful artwork by Tokujin Yoshioka…

Burberry Menswear Spring-Summer 2011 Show Goes Digital & Social

Swanky. Burberry has streamed its Spring/Summer 2011 menswear Milan show for Prorsum, its high-end line, on Saturday.

The checkered brand has made it possible for viewers to click and discuss in real time the outfits sported on stage by the models, both via Facebook and Twitter, thanks to a chat widget. These selected outfits, out of the total 27 presented, then were collected in a lookbook that viewers could then flick through and buy directly from. This purchasing channel is open until June 27th (fashionistas, make haste!) and deliveries are scheduled for within 6 to 8 weeks.

Marketers at Burberry’s made the feed embeddable for anyone to host but the lookbook and purchase channel are solely accessible via the company’s website directly. No doubt this move will have (and still will do until June 27th) driven massive traffic to the website, and likely boosted both lead generation and conversion rates.

… Or has it?

Here’s the stream, for your eyes only… almost.

Happiness And The Power Of Social Technology [VIDEO]

In this video, Jennifer Aaker, General Atlantic Professor of Marketing at Stanford, shares her work on happiness and social technology. I particularly like her innovative, narrative approach.

Enjoy the video:

Your thoughts on happiness?…

Stroke Of Genius [Video]

Today’s content has nothing to do with social media. It’s a video that swept me off my feet when I saw it and still does. I’ve shared it with my friends through many channels and now it’s high time I shared it here too.

One word: enjoy.