Liva JudicMarketers – watch.
Parents – watch.
Geeks – watch.
Everyone – watch.
Because – “You’d better start upping your game!”
Thoughts?
We Are The Future | PHD Worldwide
Posted: February 26, 2011 in Advertising, Communication, Global, impact, Local, marketing, Social Media, viral / buzzTags: advertising, PHD Worldwide, viral marketing
Comments
The problem creative agencies and their clients have is that decisions about which route or creative treatment to use is based on opinion. Millward Brown’s Link and Ipsos 360 pre-tests canvases the opinions of hundreds of people but it is still OPINION.
We have t replaced vagaries of opinion with evidence gathered form peoples subconscious reactions. I’d be very interested to get your feedback from what we have done with it here: http://thinkeyetracking.com/Blog/?p=755