D minus one and 2010 will be over!
According to the figures, a whopping 65% of marketers have just recently started using social media. they spend one to five hours per week on the social sites, which, does not justify them outsourcing the task (86%). This shows how much the “newbies” understand or know about how social media actually works: it requires time and resources. Deriving quite logically from that, the first question they ask is “How do I measure return on investment on social media?” Budgets mean ROI and vice versa. At least, they are aware of the need to boost their use of social media: 81% intend to increase it in the future… with a one percent group strangely willing to decrease their usage. It would be interesting to find out the profiles of the one percent.
Here it is for you to discover. Click on the image to enlarge.
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