Archive for May, 2010

A quick look at ‘where on earth’ my Twitter followers are located…

Compared to the previous graph, the spread has changed again to refocus more on the U.S., now even with the U.K., which had been heading last month’s spread.
It’s quite logical since content was retargeted towards that geographical area, especially with my daily Search Marketing News contributions on Search Engine Watch.

Let’s see where this takes us next month.

Last week’s summary in order of recency… Click on headlines to read stories

Friday May 28th
Search Agency Update – What Are Companies Up To?
Google’s AdMob Buy Gives Ticket To Mobile Advertising in Emerging Markets

Thursday May 27th
Facebook Unveils Simplified Privacy Settings, Pursues Expansion With Sharegrove Buy
Google Gave U.S. Economy $54 bln Boost in 2009
Apple Tops Nasdaq – Steve Jobs Finally ‘Beats Out’ Bill Gates

Wednesday May 26th
Anchor Intelligence Scores High In Traffic Generation And Overall Performance
BlogWire Launches Beta Of HealthyBlogging.net Community and Services
comScore’s Smart Control Tool To Revolutionize Digital Ad ROI Metrics?

Tuesday May 25th
Yahoo Targets Emerging Markets With Nokia And Koprol Deals
Twitter Closes API Doors To Third-Party Ads

Monday May 24th
Facebook’s Zuckerberg Responds To Mounting Pressure Over Privacy Issues

Happy reading !

If ever there was still a need to prove the role of social media, here’s something for you.
Remember, back in mid-February, The Democratic National Committee was looking for a “social networks manager”. Now it is the turn of New York City to recruit its “chief digital officer”.

It’s a big role, integrating organic and digital understanding and capacity in marketing, PR, project management … just to name the main areas.
It involves targeting both NYC residents and visitors — namely tourists.

The person will also have to liaise with the whole bunch of agencies City Hall works with, in order to deliver seamless silky smooth digital content and strategies for the administration of Mayor Michael Bloomberg.

I think it’s a great initiative and will be beneficial to the city that never sleeps. Great reputation management move.
In case you didn’t know, I ♥♥♥ NYC. No kidding.

So if you want to work for my ex-boss and ever so visionary leader Michael Bloomberg, you have a few hours left to apply.
Tempted ? Look here. Good luck !

Where do you live and what other city do you think should also hire a social media officer ? And why ?

Last week’s summary in order of recency… Click on headlines to read stories

Friday May 21st
Buzzzy Adds Location Tracking To Conversation Search Engine
Google TV Brings Couch Potatoes And Marketing Geeks Together
“Get a Job Interview in 30 secs” via TwitJobSearch-Skype-Twitter Mashup

Thursday May 20th
Whitehouse Ticks Off Deputy CTO As Ex-Googler Bypasses Privacy Rules
Google Faces Oregon Class Action Lawsuit Over Rogue Data Collection
Optify Integrates Salesforce CRM into Lead-Generation Solution

Wednesday May 19th
Facebook And Zynga In 5-year Non-Exclusive Deal – Really?
Yahoo Buys Associated Content At Reported $100 Million
Free ’0.Facebook’ Mobile Platform Launches For Users In Poorer Countries

Tuesday May 18th
Meltwater Barred From Sun Online Content As News International Steps Up Anti-Crawling Policy
Google Says “Failed Badly” On Payload Data Collection
Twitter Sparks Developers’ Ire With In-House Vs External App Dilemma

Monday May 17th
U.S. Q1 Online Ad Revenues Hit Record $5.9bn As Market Looks Up
YouTube Boasts Over 2 Billion Daily Views, Unveils Future Plans
Is Social Conversation The Future Of Polls And Surveys ? [Study]

Happy reading !

In case you missed it, UK research firm BCS has published a study showing a clear link between ownership/use of IT and happiness.

Sampling 35000 people globally, BCS found that IT provides people with an increased sense of freedom (+15%) and feeling of well-being. Life satisfaction increases by 10% with IT access, the study suggests.
Overall, access to communication devices was found to be the most valued.

Other research so far had tended to show the opposite, i.e. technology degrades quality of life as the frontier between work and private life becomes blurred with the use of smartphones and other such devices with constant access to the web and to email.

So what’s the deal? If you’d like to find out more, here’s BCS’ study, courtesy of Mashable.

Does access to IT infrastructure or ownership of IT devices make you happy and how ?