Glee ! More Social Media Metrics From #smwf

You’ll be happy to hear that after a few days away from blogging, I’m back with more long-range material on social media metrics from Facebook.
More precisely, it is the presentation Muhammad Karim, Mars’ Senior Brand Manager.

I’ve been asked many a time for a list of tools for measuring Social Media ROI. Look page 8, “Choose Your Poison”: it’s all — or mostly — there.
All yours.

Successfully Monitoring And Measuring Social Media Campaigns

If you’d like to read his original post on this, click HERE.

Please refer the two following posts for elements on social media strategy and metrics garnered from smwf: Top 5 trending and hot topics at #smwf 2010 and Clues from #smwf 2010 and Socrates to a winning digital strategy !

Buzz ? Viral ? The Virtual Tissue Demo

Have you ever wondered, in the end, what the words “buzz” or “viral” meant in terms of web ?

Yes, it’s exactly the same as in “organic” (yet another geeky term for “real”) life:
. “Buzz” is the word of mouth that turns a simple event/fact into an online gigantic tide.
. “Viral” is a piece of information that spreads, well yes, like a virus, and swells into a virtual tsunami.
Blunders or gestures made by famous people tend to instantly go viral: within a few minutes, or an hour, the whole world can see it AND comment on it.

Why did I decide to write on this, you say ?
Well, because this week, something happened in Haïti that perfectly illustrates my point. Have you heard of former U.S. President George W Bush wiping his hand on his predecessor, President Bill Clinton ? I almost put “supposedly” there but frankly, once you see the video, there’s not much doubt left.
… But I could be totally wrong. What do you think George Bush is doing ? Patting, poking,…. (what else is there?) Bill Clinton ?

You’re about to watch BBC footage that has been viewed over 700 00 times since it happened on Tuesday: now *that*’s buzz, that’s viral.

… Guess what ? This is not the first time President George W Bush is being caught red-handed (literally) with questionable manners: he already did it once on David Letterman’s show. Acutally, it wasn’t during the show but during a commercial break. Watch this, he actually… yes… is wiping his glasses on a woman’s top (a jacket, presumably) while she’s got her back turned to him.

When you’re famous, you’ve got to watch yourself before the whole world watches and judges you. When you’re famous, you actually make an impact on people so, again, watch yourself ! And you thought they’d know, right ?

Point made on viral and buzz. End of my virtual tissue demo.

So what do YOU think was happening in the Haïti video ?

Thank You And Please Keep Helping

A thank you note for those who contributed to World Water Day yesterday by clicking on the Social Vibe section.
As usual, there’s only one day per year officially dedicated to safe drinking water but it’s everyday that unsafe water kills people… more than Aids or war (see video).
Keep helping !

Social Media: Its Future, Brand Implications, … And Free Tools

Today’s post is a walk in the park ! My role is merely to introduce two awesome presentations that were made at the SMWF:

Free Tools for Social Media (research and measurement), by Beth Granter of NixonMcInnes

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The Future Of Social Media And Its Implications For Brands, by Adam Graham, Operations Partner of Saint@RKCR/Y&R.

For this latter one, I particularly liked Adam’s 4Cs of ‘brand intimacy’ with customers (yes, obvious reference to the 4C for diamonds …):
1. Culture
2. Conversation
3. Collaboration
4. Compensation

It’s World Water Day ! Help me help them on Social Vibe

Hello !

Today is World Water Day.

As such there’s a viral social good campaign going on on Twitter: people are sending tweets to help charity:water.

If you want to have a look at the feed, click here: http://ow.ly/1pu9e.

Jack dorsey, aka @Jack, creator, co-founder and chairman of Twitter (as says his bio) has taken on the cause and tweeted it. From there on, predictably enough, news spread fast worldwide, with people passing on the message he sent out.

So to join this global movement, please take a few minutes to click on Social Vibe on the right sidebar: we’re being sponsored to help collect funds for charity:water — and it’s not just today, as you know.

Thanks !

To help, click over here ——>

Here’s a video of an art installation I just shot this evening at Palais Royal in Paris, France, for World Water Day.