Social Media is about influence. That much we all gather.
Up to now, my posts were about corporate social media strategies, entrepreneurs’ do’s and don’ts, metrics and ROI … with the goal of putting forward brands — personal, businesses’ and corporate identity. In a nutshell, the final aim was to achieve business growth.
So if it’s about spending, how can it be leveraged towards responsible spending ?
I was recently contacted by a marketing Professor at Stanford, CA (yes, I swear) who was wondering if I could help her identify businesses leveraging social media for corporate social responsibility (CSR).
After researching a little, I found that where I live (ie Paris, France), a campaign is currently jointly being run by food and dairy products maker Danone and supermarket giant Carrefour. The two CAC40-listed companies are teaming up to help an association called Les Restos du coeur.
Les Restos du coeur (meaning restaurants with a/of the heart) has been providing food to the poorest populations in urban France for well over a decade. The idea this year is to leverage social media by asking people (like you, like me) to promote the campaign on their blogs: for each post, the sponsors donate 10 meals. So here we go, consider it done: thank you Carrefour and Danone for feeding 10 hungry people !
Watch the video of the campaign:
Outside France, I’ve found this article on Mashable about 5 socially responsible corporate initiatives that were carried out by U.S. companies through social media.
As part of their corporate communication, Crate & Barrel, Target, Ford, Stonyfield Farms, and Pepsi have thus turned towards social good campaigns.
Pepsi’s generated the most buzz as the soda maker had shocked by reallocating a 20 mln usd budget from Super Bowl ads to social media.
Read the Mashable article HERE
And finally, as a reader on this blog, should you wish to do participate in the social good vibe, look just to the right … yes … that’s right, right over here —>
You can help me help imporverished children get food. It’ll only take you a few minutes but it’ll do them a world of good.
Have a great sunday !